I believe this is a Beau Brummell "IIW" per the attached ad. I got this watch on eBay some time ago and don't know the history but it is in good condition and I had it serviced. It was advertised as gold, which it is, but it was hard to tell from the ad that it is white.
I've had a hard time finding a band that suited it, since I don't really like plain black bands which is what I suspect was the original. The band I had on it turned out to be the correct band for a '73 President "C", which I got recently so I put the band on that watch and grabbed another from my collection. This came with a Bulova "23" case, although I think it was incorrect. I note that it doesn't have the same movement as the JJW that is on the website--a 10BZAC--which is a bit suspicious. It's not clear to me what the difference is. The movement in this watch is also an L9. It has the 6-adjustment inscription.
We have hundreds of Bulova adverts on site and used them for years to identify Bulova watches. Five or six years ago Bulova transferred dozens and dozens of documents to us that they called "Line Books" which are essentially dealer catalogs showing models that were available and all the variants available of those models. These line books display both retail MSRP and dealer cost. The 1960 Line Books shows this as a Bulova Beau Brummell II (not NOT IIW like the advert). My guess is that the "W" and the "J" designated YELLOW or WHITE gold and that the the advert is incorrect.
In reply to So the 'W' looks to have… by mybulova_admin
Very interesting! I saw after I put this up that there were some problems with the photos, if there is a way to open it for editing I can fix a few things.
I looked into the difference between the 10BPAC and the 10BZAC. It seems that the BZAC replaced the BPAC sometime around the production of this watch, so the difference is just based on production date.