New Bulova watch ads 1930-1939

Submitted by OldTicker on October 23, 2012 - 9:04pm

Post your new Bulova watch ads from 1930-1939 here.

IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.

Posted December 20, 2020 - 11:11am

Interesting ad that provides additional information on the 1930 Bulova Lincoln model.   The ad we have does not include the BLACK ENAMEL reference as this ad does.  

The Sacramento Bee (Sacramento, California) · 5 Apr 1930, Sat · Page 30

1930 Bulova Lincoln

Posted December 23, 2020 - 8:57pm

1930 Bulova Franklin Ad

The Wilkes-Barre Record (Wilkes-Barre, Pennsylvania) · 15 Feb 1930, Sat · Page 10

1930 Franklin ad

Posted May 29, 2021 - 6:19am

The Indianapolis times, December 09, 1932

Bulova Miss Lee

1932 Bulova Miss Lee

Posted June 3, 2021 - 2:42am

Evening Star. December 06, 1936

 Bulova 'American Eagle', 'Goldcraft'

1936 Bulova - American Eagle, Goldcraft watch advert

Posted June 3, 2021 - 2:52am

Evening Star. November 26, 1936

Bulova 'Commodore', 'Lone Eagle'

1936 Bulova Commodore, Lone Eagle

Posted July 2, 2021 - 12:59am

The Plain Speaker, Hazleton, PA, Dec 8, 1936 - Aeronaut

I think this may be the earliest we've heard of an "Aeronaut" model.

1936 Bulova Aeronaut

Posted August 12, 2021 - 11:30pm

Roanoke Rapids Herald  September 16, 1937

Welp.... this is pretty definitave... Minutate Man "A" with a leather strap, Minute Man "B" with a mental bracelet.

Roanoke Rapids Herald  September 16, 1937

Posted August 12, 2021 - 11:30pm

In reply to by plainsmen

Haha... wait.. the opposite.  A = metal bracelet, B = leather strap.

Posted September 3, 2021 - 8:06pm

Interesting 1938 ads for a "WOODSIDE" and "WILSON" model.  Some discussion has said the Curvex might be the WILSON since the crystal that fits this model lists it for a model called the Wilson.

Fort Worth Star-Telegram (Fort Worth, Texas) · 9 Jun 1938, Thu · Page 7

Woodside and Wilson

Posted May 29, 2023 - 12:59am

In reply to by JimDon5822

Confirmed that the Wilson is the curvex model now that we have the 1940 Weisfield & Goldberg ad.  ID of an unknown has been made and it is in the database.  Now to find the Woodside.

Posted October 28, 2021 - 9:03pm


Deauville, Broker, Senator, Miss America, Lady Bulova, Alice, Debutante


Posted April 27, 2022 - 5:10am

Not sure if we have seen this advert before.Feb 5, 1937 Bulova Rocket and Goddess of Time.

Haven't found any models (known or unknown) that match the Rocket.

1937 Bulova Rocket and Goddess of Time

Posted May 7, 2022 - 4:19am

1938 Bulova President, Commentator, Banker, Ranger

1938 Bulova President, Commentator, Banker, Ranger

Posted May 7, 2022 - 4:26am

1938 Bulova Rona, Miss America, Carolyn, Nanette,Goddess of Time, Barbara, American Girl.

1938 Bulova Ladies watches

Posted October 25, 2022 - 9:55pm

I found another ad showing the wandering president as a Flying Clipper.   This one from the New Castle News May 8 1936.  

1936 Flying Clipper Ad

Posted October 30, 2022 - 10:24pm

If you wondered how Bulova introduced new models of watches in conjunction with a promotion this 1933 Newsweek ad gives a great insight into how it was done.  Railway Express Agency.  All watches delivered to 10,000 locations on the same day.


Posted October 31, 2022 - 4:43am

In reply to by JimDon5822

I don't think the advert is from 1933, but more like 1950-53. Note the Academy Award display in the window. Still a cool notion that they were able to bulk ship a new model across the country at the same time.

Posted October 31, 2022 - 7:29pm

In reply to by mybulova_admin

You are correct.   The publication date was listed as 1933 but the page clearly shows 1950 as the date of the magazine.

Posted November 30, 2022 - 11:26pm

I don't recall seeing this ad in here but this is an interesting take on the American Clipper as being the first Round the World Air Mail Flight and the same watch was handed off and worn on the entire flight by all pilots.   I wonder if it was engraved and still exists.  

The News-Herald (Franklin, Pennsylvania) · 21 Sep 1937, Tue · Page 5

American Clipper

Posted December 11, 2022 - 5:53pm

I am not sure if we have a Lady Maxim ad from the mid 1930's but here is one.

The Charleston Daily Mail

22 May 1936, Fri · Page 16

Lady Maxim

Posted December 13, 2022 - 11:00pm

Here is a 1931 ad showing the Air Queen model name.  This is a new era for the watch as the earliest previous add we have is from 1939.  

The Tulsa Tribune

30 Jan 1931, Fri · Page 3

Air Queen

Posted December 14, 2022 - 3:18am

In reply to by JimDon5822

Interesting find. Nothing in the 'unknown' section matches, so we've yet to come across this model. 

Posted January 31, 2023 - 11:59pm

Here is an 1935 showing an earlier model of the Bulova Boone than the ones we have in the DB. 

The Baltimore Sun (Baltimore, Maryland) · 22 Dec 1935, Sun · Page 9

1935 Bulova Boone 

35 Boone

Posted February 27, 2023 - 8:31pm

Here is a nice clean ad of a 1939 Bulova Elizabeth.  Comes in White and Yellow gold.

The Albuquerque Tribune (Albuquerque, New Mexico) · 26 Jun 1939, Mon · Page 5

1939 Elizabeth

Posted May 29, 2023 - 12:56am

Interesting ad for a Bulova Parisian which would be a new name for the database.  Unfortunately the ad is not very clear.   Two diamonds and four sapphires.  We have a 1929 Unknown that looks close but not enough detail on this one. 

The Daily Oklahoman (Oklahoma City, Oklahoma) · 14 Nov 1930, Fri 

Bulova Parisan

Posted May 29, 2023 - 10:41pm

New name for the database.  1934 Bulova Sentinel.   It seems to match a few unknowns in the DB but no jewel count in the ad to confirm it. But the price does seem to indicate a lower cost watch so maybe this is the 7 jewel we have been looking for.

The Evening Independent (Massillon, Ohio) · 17 Aug 1934

1934 Bulova Sentinel

Posted September 12, 2023 - 6:28pm

22 May 1931 Buova watch advert showing a few watch boxes, including:

1932 Bulova President, Miss American, Envoy

Posted September 18, 2023 - 9:41pm

A new name for the database.   No picture but the ID is a 1932 Bulova Sylvia.

32 Sylvia

Posted October 1, 2023 - 10:42pm

1939 Bulova Envoy

Evening star. [volume] (Washington, D.C.), December 18, 1939, Page A-8, Image 8

1939 Bulova Envoy ad

Posted October 2, 2023 - 2:54am

The Washington Times May 13 1938 - Bulova Congressman

The Washington Times May-13-1938 Congressman Bulova Watch