Bulova 1967 La Petite

Submitted by pioneermarla on May 22, 2015 - 7:51pm
Manufacture Year
Movement Model
Movement Jewels
Case Serial No.
Case shape
Case Manufacturer
Crystal Details
1.5 mm by 1mm
Additional Information

1 stone missing on watch band, Operates with back slightly off. 10k RGP Bezel. Band is spediel, Glass has wear

pioneermarla 1967 Bulova 52415
1967 Bulova watch
1967 Bulova watch
1967 Bulova watch
1967 Bulova watch
Posted May 23, 2015 - 7:12am

It is hard to tell from the photos, but it appears the case is stamped on the back with the date code of M7 (1967); I cannot tell what the datestamp on the movement is, could you confirm? The ads call for one diamond, could you also confirm if there is only one diamond?

This appears to be a yellow gold case with white gold surrounding the diamond. There are several ads showing this as the First Lady A or B. Not sure if A was the yellow gold version or B was. Looks to have originally been fitted with a cord bracelet.

1967 Ad

1964 Ad

This watch appears to have changed to the Miss Liberty around 1969

Posted May 24, 2015 - 2:09pm

In reply to by Andersok

Yes m7

Jewel 23 though


Sorry good photo too large to upload

5AT on watch back

Posted May 25, 2015 - 5:55am

In reply to by pioneermarla

Well, I think the 23 jewels changes this potential ID of First Lady A or B, since this style came in 17 Jewels around this time period. The First Lady line did have 23 Jewel movements as well, but I don't see any other matches, Unknown at this time.

Posted May 24, 2015 - 3:18pm

In reply to by Andersok

yes there is only one stone it is covered by worn posts in photos i see a green hue there.

Geoff Baker
Posted May 25, 2015 - 8:57am

Gosh, that's too bad, I was ready to jump in on the First Lady ID.........

Unknown, I guess.


Posted May 25, 2015 - 6:02pm

In reply to by William Smith

I searched the ads could not fond a 23jewel first lady !

Definite first lady design !

Posted November 7, 2020 - 8:57pm

From the 1973 Linebook Bawd0181 page 49.  23J I a La Petite

1972 La Petite "NA"

La Petite NA

Posted November 7, 2020 - 10:25pm

1972 La Petite "NA" seems to be a match - works for me. It appears that the difference between the First Lady and La Petite was jewel count and band?

Posted November 7, 2020 - 11:16pm

Date code is listed as M7 (1967)

I don't find any La Petite models that match in 67,68,69. Le Petite is well known for their 23 jewelled movements, so I do suspect that it is from this series.

The First Lady series seems to be mainly 17 jewels. There is also the Miss Liberty version of this watch, but again it is 17 jewels.

The Leading Lady series seems to be mainly 21 jewels.

The La Petite series seems to be mainly 23 jewels.

I'd put this as a tentative 1967 Bulova La Petite (no variant) based on the jewel count and diamond case both common features of the La Petite series.

I've found matches for this exact style (with 17 J) listed as both First Lady and Miss Liberty.