I mean this is 1948 His Excellency "EE" advert is http://www.mybulova.com/sites/default/files/uploaded_photos/user498/Brooklyn%20NY%20Daily%20Eagle%201947%20His%20Excellency%20EE.jpg in part 1 adv for 1940 era
In reply to A good match for the advert by mybulova_admin
Hmmm, here's an ad, same year, unfortunately also low res that calls it the President. It looks to also have fils hands.
I'm rather inclined to stay with the His Ex EE on this one for the reason that late 1940's there are virtually no Presidents advertised but lots of Excellencies. I think it's more likely His Ex.
In reply to Yes I'm good with His by William Smith
In reply to It's Unknown to me whether by William Smith
I based in the identification of the plainsmen post http://www.mybulova.com/comment/reply/5054/32381
I also compared the shape of the numerals and hands and I came to the conclusion that this watch are more similar to the watch shown on the advert HE "EE" compared to watch President in our database for the same year