Face: white dial (smooth), non-numeral, date window, "self-winding", crosshairs from 12-to-6 and from 9-to-3, gold-colored hands, second-hand, hands may have been luminescent. Back: Stainless Steel Case, anti-magnetic, waterproof, M5 date code, shock-resistant. Other: Spiedel band (pat no. 2,689,450) The movement still works! I was surprised to see the second hand come alive after moving the watch around for pictures and information gathering. I don't have a tool for removing the back.
UPDATE: It's a Date King. Using the term "crosshairs" in google got me the result I needed. Thank you.
Not necessarily, this ad from 1964 has the President inSS, but no crosshair dial, but there were many variants that go up to at least "K" according to the ad.
The 1964 ad below is probably the Date King, but while it has a crosshair dial, and the same lugs as your watch, it has different hands and is gold plated.
UNKOWN for now, but we may find a match real soon!
perhaps stainless steel variant of Date King ad above. There's a new newspaper ad on site-almost identical to ad above, which does name the watches in the ad as Date King.
EDIT: I think the statement "39 calerdar styles" doesn not necessarily mean all 39 are Date King" Some are other model names w/ calendar functions.
Here's that "similar ad" It's also in the 1960s decade thread.
Take a look at the entire ad. Each watch description ends in "yellow or white" or one of the two. There is no mention of stainless steel. So is the Date King TT white gold? I seriously doubt all the other watches in the ad that end with "white" have an option for stainless steel.
Date King from me. We may have a second example of the "TT" among all the new ads.