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Bulova 1959 SVP "X"

6/10 votes
Model ID rating explained.
3

Variant: 

X

Manufacture Year: 

1959

Movement Model: 

N/A

Movement Serial No.: 

-

Case Serial No.: 

u608514

Case shape: 

Round

Crystal Details: 

12mm x 12mm intact scartched

Additional Information

There is some yellowing/browninging/ discorolation on the face and some wear to the band. Also there are some scratches on the case and on the crystal. The watch seems to keep time okay. Face is marked "Bulova," "17 Jewel," and "Swiss." The back of the case is marked "Bulova," "L9," "10K RGP Bezel," "Stainless Steel Back," and "U608514." The clase and safetly clasp work fine and the safety chain is in tact. It measures approximately 6 1/2 inches long, plus the safety chain. The face is approximately 5/8 inch wide ( not including the wind knob).

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simpletreasures
Posted March 11, 2011 - 7:09pm

Jean, you need to pop off the back and identify the movement. Have you gone through the ads under the info bar towards the top of the page??

Kathy L.'s picture
Kathy L.
Panel Member
Posted March 27, 2019 - 6:01pm

Found this 1959 ad.  No name yet but nice to have an ad for it.

Kathy L.'s picture
Kathy L.
Panel Member
Posted April 3, 2019 - 5:47pm

This is the Concerto.  I have found 3 different variants with different dials but all the same case and model name.  No luck on variant ID yet.  Ad Dec 16 1962, Indiana.

neetstuf-4-u's picture
neetstuf-4-u
Panel Member
Posted April 3, 2019 - 5:52pm

Yup, it's a 

Concerto.

Good ad find, only took 8 years to ID :o)

Andersok's picture
Andersok
Panel Member
Posted April 3, 2019 - 6:26pm

The Concerto and S.V.P. models share this design. The above watch looks to be white gold, but I am not sure. 

The 1961 pricelist shows the Concerto models for this watch as New, which I take to mean that prior to '61 it may be the SVP model.

In yellow gold, Concerto 'A' and SVP 'IX', ref# 63200

In white gold, Concerto 'B' and SVP 'X', ref# 63201

I also see these in different dial variations, full numerals, or just the 12.

Here is a 1960 Australian ad for the SVP ref# 63200, as well as the matching Concertos

So, my vote is for SVP; 'X' is white gold

 

Kathy L.'s picture
Kathy L.
Panel Member
Posted April 3, 2019 - 6:45pm

SVP was not a model name I found on one ad.  It stood for Style, Value and Performance or S.V.P. for short.  It was on quite a few ads that I found.  Not sure if it was a Bulova thing or a jewelery store thing.  Unless they are showing it in the pricelist then I guess it was.

Andersok's picture
Andersok
Panel Member
Posted April 3, 2019 - 7:06pm

The pricelists do not use the full wording, just the three letters S.V.P.; I think that will be the proper model name to go with for this model line.

Kathy L.'s picture
Kathy L.
Panel Member
Posted April 3, 2019 - 6:52pm

Here it is on a mens watch.  Confusing.  And one sporting the meaning.

Kathy L.'s picture
Kathy L.
Panel Member
Posted April 3, 2019 - 7:00pm

Sorry I am going on and on lol They do seem to be using it as a name so I guess it is.  Very strange to me that they used it as a mens and ladies name but there you go : )

Thank you Ken, just re-read what you wrote and you said it was on a pricelist.  I appreciate you checking that!  Nice work.

neetstuf-4-u's picture
neetstuf-4-u
Panel Member
Posted April 3, 2019 - 6:34pm

Wow, Ken, that certainly made it more confusing. This appears to be yet another example of a name change based on date of production. The 1959 date of the Australian advert would indeed say the subject watch is a 

1959 Bulova SVP "X".