Bulova 1937 Goldcraft

Submitted by Bob Bruno on October 25, 2010 - 1:19pm
Manufacture Year
Movement Model
Movement Date Code
Movement Jewels
Case Serial No.
Case shape
Case Manufacturer
Additional Information

10K Rolled Gold Plate  15 Jewels. Changed name from Commander to Goldcraft 6-30-12

Bought a NOS period correct bracelet for this watch so I'm updating the pictures 1/28/14

Bulova watch
Bulova watch
Bulova watch
Bulova Watch
Bulova Watch
Bulova Watch
Posted October 25, 2010 - 5:39pm

Hi Bob,

Interesting... This model looks like the same case as the (1934 15j, 10AN) "Hancock?"

Please see the Hancock link below, for comparrision:


I shown the crystal specs fort the Hancock (and '37 Commander?) to be:  24.1 x 19mm.

I'll also then post the 1940 Commander... which is a rather different case design. I have one here (1940 rose gold design) I'm soon shipping to England, for resale...


BEST :-)  William


Bob Bruno
Posted October 25, 2010 - 3:52pm

Hi William, I see what you mean! Only difference I see is  the dial color of course, and the shape of the crown.


Posted October 25, 2010 - 5:25pm

Hey Bob,

I also found another "1937 Commander," with a light colored dial... But I'm trying to refrain from "redundant postings" here... so until I either get some alternative hosted space up on say Flickr, Picasa, or perhaps my other PC (?) to upload for further illustration in in the comments... I'll likely just post the '41 version? I had images of the '41 I acquired, but only see the illustration from the 12/41 ad I have presently, so that's what I'll put up for now until it's relisted on eBay soon, for resale...

That crown could be a 20s+ replacement? Or perhaps a distinguishing trait?? I wonder where the originator got the Model ID? I suspect from a vintage ad?? Or a crystal catalog, I don't have yet???

I saw some other models in the background of one or more of your Bulova watch photos. Do you plan to photo, crop and post those other Bully models, here??? I have several dozen more, myself... (Around 2000 images.) But my files are currently on several hard drives... so in that sense, remain in disarray!


BEST :-)  William

Bob Bruno
Posted October 25, 2010 - 5:10pm

William, All the bulovas I own are listed on this site. Spent all morning taking shots of this watch. Very difficult to photograpgh. Lots of reflection and glare. Tomorrow or the next day I will take more for my webpage. I like to use photos from the watches era as a background.


Posted October 25, 2010 - 5:35pm

In reply to by Bob Bruno

Hi Bob!


Yah... I finally acquired a professional light box, myself. (Then my 5 year old Nikon DSLR started to go... so now I'm using a higher end consumer Canon point and shoot, better suited for HD video!?)  

The way AROUND the glare issue... is temporarily removing the crystals, of course... I like the way you used vintage photos, etc. as backdrops... Definitely "adds character" to the image! :-)

This case design reminds me of the Golden Gate bridge Towers, and many other Art Deco period structures... It's a more subtle design than the "Arched" Art Nouveau motifs, which are more "organic" (sacred Geometry in origin) and resemble "Gothic" arches, or plant leaves, flower petals, etc. And  good compliment and contrast to the 50s "Art Moderne," I would think???

And I was actually referring to that watch background with Bulova models illustrated, I don't think are "known" and illustrated here yet, vs. the watches presently in your collection...


Best : -)  William


Posted October 26, 2010 - 1:05am


Yes, I was, actually :-) I thought that was a page from an ad or jewelers catalog!? I actually have the 1999 guide. I purchased a used one off of Amazon recently, as I had heard mixed reviews about ALL of the price guides in print. Needless to say, it was certainly worth the nominal invesment of about $10.00 delivered...


THANKS :-)  William

Posted October 11, 2011 - 10:00pm

Hey Bob... not to throw a monkeywrench in... but we've some new ads since the last post here.  Could this be a black dialed Goldcraft instead?

Posted October 11, 2011 - 10:15pm

I don't see it, Batman. The Goldcraft looks like it has a belled or flanged caseback below the stepped sides?? I don't see it in Bobs pics. Either another "Artist" issue or not the same watch?

Posted October 11, 2011 - 10:23pm

I dunno... same year... here are some pics of our only good example of the 1937 Goldcraft... sure looks like Bob's watch with a white dial.