Bulova 1915 American Maid

Submitted by mybulova_admin on June 11, 2023 - 8:47am
Manufacture Year
Movement Jewels
Case Serial No.
Case shape
Case color
Case Manufacturer
American Standard
Watch Description

So we might need to extend our date range back anoher year. Currently the site has watches dating from 1917 to 1979, with the earlist year option being 1916. 

Well today I bring to you what I believe might just be the first pre-1917 watch we have seen on myBulova.

I present the 1915 American Maid. The older sister of the 1918 American Maid. Note the mistruck leading '2', same as the 1918 example.

The reason I'm dating this watch to 1915, is based on 2 factors:

  1. The second number of the case serial number being '5'. Other American Standard Watch Case Company cases of the ladies kind start with either a 27x, 28x or 29x, with the general belief these indicate 1917, 1918 and 1919.
  2. The enamel dial with red 12. This would be the first of it's kind this early.

Another factor which I feel also adds to the earlier date is the presence of a MAXIM SWISS movment. I'm still searching for information on this branding, but do find it interesting that there might be a connection to the Hudson Maxim line of watches (which included the Lady Maxim).

We have evidence that bulova did register the American Maid, and the other 1918 example has all the hallmarks of a Rubaiyat/Bulova watch to indicate that the name American Maid was something Bulova produced in the very early days of them selling watches.

I'd love to know everyone throughts, and if the 1915 is a valid year. We've long held the belief that 1916 was the first year Bulova started marketing watches and this watch may just be evidence of that.

1915 Bulova American Maid wristlet
1915 Bulova American Maid wristlet
1915 Bulova American Maid wristlet -American Standard Watch Case Company - 2522892
1915 American Maid watch porcelain front
1915 American Maid watch porcelain back
Posted June 11, 2023 - 9:31am

Another intersting aspect is the romain numeral case markings that we also typically see on early Bulova watches.

Roman numerals (read upside down)   II   VIII  IX  II   =  2 8 9 2 (last 4 digits of the case serial number).

1915 American Maid case markings 

Geoff Baker
Posted June 11, 2023 - 9:58pm

Fascinating watch. I readily admit NO expertise in this era of watches and will always defer to the experts. The dial is beautiful, the condition is remarkable. I assume this was a local find? Is there indication that it was converted to a 'wristlet' from a locket/pocket watch? 

You must be over the moon with this one.

Posted June 12, 2023 - 12:34am

In reply to by Geoff Baker

Another eBay purchase....one of very few these days :-)

The combination of American Standard Watch Case Company and American Maid caught my eye....oh and the case serial number with matches the stling of the earlier Rubaiyats.

Id say that this watch like many of the other we see was bult as a watch for the wrist. The bottom eyelet looks normal and like it belongs.

The notion that Bulova didn't actually manufacture complete watch in the begining, but rather purchased stock movements from the Swiss, housed them in a US made case and branded them with a name (registered or otherwise).

Watch arrived yesterday, stripped down last name and cleaed, olied and re-assembled.

1915 American Maid watch.


Posted June 12, 2023 - 1:09am

The watch movement itself was made by Adolph Schild.

Adolph Schild (1844-1915) was a prolific Swiss manufacturer of ébauche movements from the late 1890s. His company was active until the 1970s. Ébauches are movements that contain the most basic structural elements, but are not equipped with a mainspring or the escapement. These are sold to watch manufacturers and retailers for assembly and branding. Adolph Schild invented and made a great variety of movements and became a major supplier to nearly all Swiss watchmakers.

Movement is a - A. Schild 708

Posted June 12, 2023 - 1:13am

Amazing find. Congrats. It looks like it checks all the boxes but like Geoff these early watches are way outside my knowledge base.   I will defer to your expertise on this one,  

Posted June 15, 2023 - 7:09am

I'm not 100% certain on the year. The enamel dial is a good indicator that it is earlier than the norm, but the case and hands match against a number of generic 1918 watch ads.

I'm still investigating.

Geoff Baker
Posted June 15, 2023 - 9:37pm

ID is a good one based on the new adverts.  1915 American Maid, what a cool addition to our data base!