How to add images to myBulova.com forums & comments
Post all of your new Bulova watch ads from 1940-1949 here.
The Bladen Journal Aug 12 1943
Goddess of Time, President, Dolly Madison
The Pittsburgh Press Dec 21 1945
Greenville Record Argus November 18 1940
Bulova American Eagle "A", Lone Eagle "A", Ambassador "A", Co-Ed, Miss America "G", Thelma
North Tonawanda NY Evening News Feb 1941
Bulova Ranger, Senator, President
1941 Yonkers NY Herald Statesman
Bulova Co-Ed, Goddess of Time, President, Diamond Goddess, Beacon, Ranger, Chief
1941 Jamaica NY Long Island Daily Press
Bulova Nighthawk, WaterTite.
June 28th, 1940. Winnipeg Free Press.
The "Commander". Very unusual edging to the dial, with the numbers closer to the centre because of that. Not unlike the non-Bulova "Air Commander" in this 1941 ad, but the price difference and lack of the Bulova name anywhere shows the difference.
New ad for the "MEDICO", not quite like the other two we have for it.
Unusual watertight watch, not sure if that is it's name or not, as it does not start with a capital letter as you would expect, and as the Medico does.
1949 ad for the Groom and the Viking.
Excellent advert from Oct. 1946.
Close-up of bottom row.
The "Engineer" looks like a Douglas with a two-tone dial with Roman Numerals and stick hands.
The Milwaukee Journal - Jun 16, 1948
November 1947 ad.
1940 F.C. Dahnken Co Catalog - Salt Lake City UT
Wow... super nice new ad. Check out the 1940 "Director"! Several new variants here.
June 10, 1944 Three different solid gold 14k watches
Director, Florence, Lady Maxim
Salt Lake Telegram 5-13-1949, showing the newly named "Sponser"
Philadelphia PA Inquirer 1944
Bulova Ethel, Goddess of Time, Sky Master, Interceptor
Check out that Sky Master!!
I love those bands, the Sky Master's looks like a 'butterfly' clasp.
Lisa has an example here: http://www.watchophilia.com/photogallery/bulovas-1940-1949/a1943-unknown5/
Mountain Eagle KY | 8 April 1948
Marie | Cambridge
Minute Man | Goddess of Time "A"
Elizabeth | Arnold
Andrew | Lexington
Goddess of Time "U" | Christine
Claire | His Excellency "AA"
Her Excellency "T" | His Excellency "UU"
Mountain Eagle KY | 14 Nov 1946
Officer | Janet "B" | Minute Man "D" | Shirley | President "H"
Sausalito News | 17 April 1947
Violet | Douglas
Sausalito News | 10 Oct 1946
Princeton | Statesman
Just found all these Her Excellency adverts from different jewellers all on the same page of the Philadelphia PA Inquirer dated May 7, 1947.
I think that this is a really good indication as to when Bulova formally introduced their His and Her Excellency range, prior to which were given individual names and classified under the general grouping of 'Excllency Group'.
Remember these a8 dverts are all on the same page.
Jerin posted this advert on page one, full page advert, same date.