The Bulova Academy Award Series

Bulova Academy Award 1950-1951

We've all seen the glamourous watches that have come out of the Bulova Academy Award Series indivudually, but I don't know if we've seen all the them together and have seen some of the history on how they were marketed as well as their demise.

Just using newspaper articles I'll share what information I've learned.

In 1950 we started seeing several of the big Bulova distributors speaking to the Bulova Academy Award series.  They all used the same language about how Bulova ordered it's watch designers two years prior to go to Hollywood and capture it's glamour.

There were many copies of this next exerpt in several newspapers speaking of a willing collaboration of Bulova giving the Academy Awards an influx of much needed money in order to sell these watches:

To further this initial collaboration theme, there was even an apparent "Special Academy Oscar" that was awarded to Bulova for this occasion:

 

The watches were advertised across the nation over the next two years and were used in many contests as "Award" watches... to include apparently "special" edition watches designed just for the winner of the Miss Brooklyn contest:

It seemed there was no stopping this line, until what must have been a falling out in 1952.  There have been rumors of a lawsuit filed against Bulova, but there has been no proof of that.  There is however this article articulating Bulova's consent to a stipulation that it would quite using "Academy Awards" or "Oscar" in any of it's further advertisements.

 

While the run lasted it was a very popular series of watches as we can see from just how many different "Bulova Academy Awards" models were produced in just two short years.  Below I will post all the variants that we currently have advertisements for, although we know there are a few others just from price lists.  I would please encourge anyone who happens to have one of the missing model advertisements, to post it and I will add it to the list below.

Thanks for the read!

Variants listed: A, B, BB, C,  D, F, FF, H, HH, J, K, KK, L, LL, M, MM, N, NN, O, OO, P, Q, R, S, T, W, X, Y, YY, Z, ZZ

Note: Images uploaded by admin on behalf of Plainsmen.

mybulova_admin
Posted April 25, 2018 - 12:02am

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Academy Award 'A' 
21 Jewels, Expansion Bracelet, $57.50

Bulova Academy Award 'A'

mybulova_admin
Posted April 25, 2018 - 12:03am

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Academy Award 'B'
21 Jewels, $49.50

Bulova Academy Award 'B'

mybulova_admin
Posted April 25, 2018 - 12:05am

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Academy Award 'BB'
21 Jewels, 14Kt Gold case, $65.00

Bulova Academy Award 'BB'

mybulova_admin
Posted April 25, 2018 - 12:06am

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Academy Award 'C'
21 Jewels, 14Kt Gold, 2 Diamonds, $115.00

Bulova Academy Award 'C'

mybulova_admin
Posted April 25, 2018 - 12:14am

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Academy Award 'D',
21 Jewels, 14Kt Goldm $65.00

Bulova Academy Award 'D'

mybulova_admin
Posted April 25, 2018 - 12:15am

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Academy Award 'F'
21 Jewels, Expansion Bracelet, $62.50

Bulova Academy Award 'F'

mybulova_admin
Posted April 25, 2018 - 12:17am

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Academy Award 'FF'
21 Jewels, Snake Chain Bracelet, $62.50

Bulova Academy Award ' FF'

mybulova_admin
Posted April 25, 2018 - 12:18am

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Academy Award 'H'
21 Jewels, $49.50

Bulova Academy Award 'H'

mybulova_admin
Posted April 25, 2018 - 12:20am

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Academy Award 'HH'
21 Jewels, Expansion Bracelet, $57.50

Bulova Academy Award 'HH"

mybulova_admin
Posted April 25, 2018 - 12:22am

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Academy Award 'J'
21 Jewels, Expansion Bracelet, $57.50

Bulova Academy Award 'J'

mybulova_admin
Posted April 25, 2018 - 12:23am

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Academy Award 'K'
21 Jewels, $55.00

Bulova Academy Award 'K'

mybulova_admin
Posted April 25, 2018 - 12:25am

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Academy Award 'KK'
21 Jewels, 14Kt Gold Case, $95.00

Bulova Academy Award 'KK'

mybulova_admin
Posted April 25, 2018 - 12:27am

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Academy Award 'L'
21 Jewels, 14Kt Gold Case, $71.50

Bulova Academy Award 'L'

mybulova_admin
Posted April 25, 2018 - 12:28am

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Academy Award 'LL'
21 Jewels, 2 Diamonds, Snake Chain Bracelet, $100.00

Bulova Academy Award 'LL'

mybulova_admin
Posted April 25, 2018 - 12:31am

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Academy Award 'M'
21 Jewels, $57.50

Bulova Academy Award 'M'

mybulova_admin
Posted April 25, 2018 - 12:32am

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Academy Award 'MM'
21 Jewels, 2 Diamonds, Expansion Bracelet, $100.00

Bulova Academy Award 'MM'

 
mybulova_admin
Posted April 25, 2018 - 12:34am

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Academy Award 'N'
21 Jewels, Expansion Bracelet, $67.50

Bulova Academy Award 'N'

mybulova_admin
Posted April 25, 2018 - 12:35am

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Academy Award 'NN'
21 Jewels, Expansion Bracelet, $49.50

Bulova Academy Award 'NN'

mybulova_admin
Posted April 25, 2018 - 12:38am

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Academy Award 'O'
21 Jewels, $59.50

Bulova Academy Award 'O'

mybulova_admin
Posted April 25, 2018 - 12:40am

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Academy Award 'OO'
21 Jewels, Expansion Bracelet, $49.50

Bulova Academy Award 'OO'

mybulova_admin
Posted April 25, 2018 - 12:43am

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Academy Award 'P'
21 Jewels, Expansion Bracelet, $59.50

Bulova Academy Award 'P'

mybulova_admin
Posted April 25, 2018 - 12:44am

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Academy Award 'Q'
21 Jewels, Expansion Band, $71.50

Bulova Academy Award 'Q'

mybulova_admin
Posted April 25, 2018 - 12:45am

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Academy Award 'R'
21 Jewels, Expansion Band, $71.50

Bulova Academy Award 'R'

 
mybulova_admin
Posted April 25, 2018 - 12:47am

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Academy Award 'S'
21 Jewels, $49.50

Bulova Academy Award 'S'

mybulova_admin
Posted April 25, 2018 - 12:52am

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Academy Award 'T'
21 Jewels, Expansion Band, $71.50

Bulova Academy Award 'T'

mybulova_admin
Posted April 25, 2018 - 12:53am

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Academy Award 'W'
21 Jewels, Expansion Band, $71.50

Bulova Academy Award 'W'

mybulova_admin
Posted April 25, 2018 - 12:54am

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Academy Award 'X'
21 Jewels, $57.50

Bulova Academy Award 'X'

mybulova_admin
Posted April 25, 2018 - 12:55am

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Academy Award 'Y'
21 Jewels, 14Kt Gold Case, $115.00

Bulova Academy award 'Y'

mybulova_admin
Posted April 25, 2018 - 12:57am

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Academy Award 'YY'
21 Jewels, Expansion Band, $71.50

Bulova Academy Award 'YY'

 

 
mybulova_admin
Posted April 25, 2018 - 12:58am

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Academy Award 'Z'
21 Jewels, $49.50

Bulova Academy Award 'Z'

mybulova_admin
Posted April 25, 2018 - 1:00am

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Academy Award 'ZZ'
21 Jewels, Expansion Band, $95.00

Bulova Academy Award 'ZZ'

mybulova_admin
Posted April 25, 2018 - 1:58am

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Found this whilst also researching Bulova's involvement. 1980 article in 'The Journal News'.

Article confirms that the Academy could not pay their mortgage and was going to have to give up their building. Bulova came to the rescue with $250,000 and an agreement to create a line of 'Academy Award' watches in exchange.

1980 Bulova Academy Award article