1922 Lady Pocket Watch (no advert)
Case signed "American Standard" with shield symbol
Case description of "Warranted 25 Years" include "Monogram Quality"
Movement caliber "10.A.I." signed "Bulova W. Co." and includes a number 18 within a triangle box
Dial signed "Bulova"
Case serial number begins with "11" and serial number match with Roman numerals on the edge of the movement holder "VII III"
Nice dial, should have a bow at the crown, as these were converted chatelaine or lapel watches.
Many new non-Bulova ads show these were used in the US as early as the 1880's as bracelet watches, by adding a dummy crown and bow opposite the real one, and adding a bracelet or chain.
The subject could be a Lady Maxim.
http://www.mybulova.com/forums/new-bulova-watch-ads-1920-1929?page=1
Ads at bottom of page show that the numbered models are LM's, as long suspected.
In reply to Nice dial, should have a bow by bobbee
Bob, you mean this one ??
[quote=bobbee]
Finally, proof that Bulova had names for these numbered watches.
"Lady Maxim" on the dial, underneath it is the "150".
December 14 1922 Bulova advert from the Amarillo Daily News.
This is a Bulova generated ad, and below is the original.
The correct names for these watches should be "Lady Maxim number XXXX".
[quote]
That's the one.
Lady Maxim dial, the watch is similar to the 150B seen in other Bulova-generated ads of this time.
The watches in the LM ads are the same ones in the Bulova ads with numbers, and vice-versa.
Ergo, the numbered watches must be LM's.
This is my opinion, and not cast in stone.
Follow Bobbee's link to the 20's ads and scroll thru and there are a couple ads suggestiong 150 and Lady Maxim may be listed as either/both. I don't remember if there is a year when 150 became Lady Maxim, of if it was always named both/either from earliest date of occurance.
Looks like a tentative (two tick) Lady Maxim to me, based on most other charactorists. Fancy dial. Nice ole girl.