With a quick look, it looks like a Lady Bulova, however, the Lady Bulova has 4 diamonds, mine only has two. Otherwise the styling is very similar; I was unable to locate the watch in the vintage ads. Once I get a decent camera, I'll get a picture of the movement up to confirm the arrow/year of 1937.
*****Based on a conversation I had with Will, I will be updating the year to represent the year of the case--1941.
Lady Bulova works for me.
I see the dial has numberals at every hour in the ad, and at even hours in subject watch...but no biggie. The ad is stretched in the verticle a little bit, so while the ad example looks more rectangular, it's probably not. Check the other watches noted as "round" in the text, and you will see they are stretched in the vertical too.
You guys had me second guessing myself!
I confirmed the arrow date code on the movement with being consistent with 1937 (sorry, I don't have a decent camera available to take a picture proving this!) Funny that the case is a 41' since I bought it thinking it looked like a 40's watch but was so disappointed when I found the arrow on the movement( at the time I was specifically looking for a 40's watch to complete my collection and "settle" with this one as I am not a fan of yellow gold).