unknown model-father's watch-10K rolled gold
very similar to the 'CRAFTSMAN' , database ad is dated 1936 (?) http://www.mybulova.com/sites/default/files/vintage_ads/1934%20AD2.jpg minus the engaving and differing Jewel count.
'UNKNOWN'
I glad to hear that you (Bulova team) are still trying to nail the model down. With Bulova making so many models over the years and frequently changing them in and out for new ones....was there ever a "Bulova Book"? i.e. some kind of yearly booklet to let a potential customer look through and select a particular model watch.
In reply to I glad to hear that you by J6L
http://www.collectorsquest.com/collectible/123227/1938-bulova-horatio
You might find this watch to be equally interesting
here's another look at the 'HORATIO', this one seems to have a similarly laid out Dial but what is the Jewel count?
ad is from November of 1938 http://www.mybulova.com/sites/default/files/uploaded_photos/user498/Brainerd%20Daily%20Dispatch%20November%2029%201938%20Nathan%20Hale.jpg
In reply to here's another look at the by FifthAvenueRes…
That ad while hard to make out is a lot closer to the subject watch, but the minutes still does not match the case shape, could it be that the cylinder crystal and the angle that the photo was taken is making it look funny?
Even the above ad shows the minutes track follow the bezel contour...