Steele v. Bulova Watch Co., Inc. 344 U.S. 280 (1952)
A few days ago, I picked up a watch at a second hand store. It is branded 'SIDNEY' on the dial and on the movement. In researching the brand, I came across Sidney Steele. Apparently, Steele discovered Bulova was not registered in Mexico and so he registered the Bulova name for himself. He proceeded to assemble his watches in Mexico and stamped them with the Bulova name. In 1952, Bulova sued and was unsuccessful in stopping him.
I've read that Steele was in business from the 1920s to the 1960s. I don't know if Sidney Steele was also the maker of the watch I picked up. Has anyone heard of this maker or this story before?
I don't know what kind of production volume came out of Mexico but, I suspect there may be some survivors out there. It would be interesting to see one.