Bulova 1973 President

Submitted by plainsmen on October 13, 2021 - 8:49pm
Manufacture Year
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Really unique watch... I purchased it from a seller in Albania.  I've never seen a other like it 

Set-O-Matic right on the dial.

1973 Bulova Set-O-Matic 10-13-21 F
1973 Bulova Set-O-Matic 10-13-21 L
1973 Bulova Set-O-Matic 10-13-21 R
1973 Bulova Set-O-Matic 10-13-21 M
1973 Bulova Set-O-Matic 10-13-21 IC
1973 Bulova Set-O-Matic 10-13-21 B
Posted October 14, 2021 - 9:28am

Boy this is an odd duck and I really like it; very 70's. Never seen one, and assume by case markings it's a model produced in Europe for the European market. This Set-O-Matic posting is very different, but pictures a second 1973 example of subject watch in comments section.

Unknown variant 1973 Set-O-Matic for now

Kathy L.
Posted October 14, 2021 - 10:27am

What is a 70s word for groovy?  This one is very unique for sure.  

1973 Bulova Set-O-Matic

Geoff Baker
Posted October 14, 2021 - 10:04pm

Yup - 1973 Bulova Set-O-Matic

Posted October 15, 2021 - 9:50am

Outside the light tent the colors remain.  Very unusual with the red and green motif.

1973 Bulova Set-O-Matic

Posted October 15, 2021 - 7:15pm

1973 Bulova President  based on this 1974 ad.

The Brandon Sun (Brandon, Manitoba, Canada) · 19 Dec 1974, Thu · Page 14

74 Set of Matic

Posted October 15, 2021 - 9:07pm

In reply to by JimDon5822

WOW!!! What a great ad find!  Good job Jim!  So cool.... The 1973 Bulova "President Set-O-Matic"

Posted October 15, 2021 - 10:59pm

In reply to by plainsmen

I was shocked when I saw it.   I am glad to find it. I do not think Set o Matic should be included in the name.  Just President.

Posted October 15, 2021 - 11:24pm

Another advert showing the Bulova President 'Set-O-Matic'

Bulova President 'Set-O-Matic'

Posted October 15, 2021 - 11:34pm

In reply to by mybulova_admin

Nice! Well done! With 2 ads confirming and calling it President Set-O-Matic, I think that's the way to go. I wonder if the 4 watches shown also had a variant letter? Perhaps they were just different model numbers?

President Set-O-Matic

Posted October 15, 2021 - 11:55pm

I would guess that your dial has faded and that the real color of the dial was more like the second ad.