Bulova 1952 President

Submitted by KHatfull on March 18, 2019 - 8:49pm
Manufacture Year
1952
Movement Model
10BM
Movement Jewels
21
Movement Serial No.
-
Case Serial No.
6472493
Case shape
Rectangle
Case color
Yellow
Case Manufacturer
Bulova
Crystal details
Glass, 24.3mm x 18.7mm
Gender
Mens
Watch Description

Found this on the auction site advertised as a 1952 President.  Case back and movement both marked L2 so that seems like a sure thing.  The case shape and detail certainly appear to match the examples of L2 Presidents already on the site.  However, the three diamond dial...I've looked the database up and down and all the ads +- a few years from 1952, nothing.  The dial is reminiscent of a President, divided into four quardrants.  But, no Arabics and....diamonds.    So I think 1952 is correct.  It's certainly a President case.  But the dial is vexing and I'd appreciate any help in an ID. Thanks!

1952 Bulova watch
1952 Bulova watch
1952 Bulova watch
1952 Bulova watch
1952 Bulova watch
KHatfull
Posted March 18, 2019 - 10:49pm

In reply to by neetstuf-4-u

I'm going to have to go with the store.  I poked around on Newpapers.com like Kathy did for about 30 minutes, nothing at all except the three ads she mentioned from the Texas area (I don't subscribe...yet...so I couldn't see the full ads).

So if this is the case, what are the chances that two of them from the same 1952 jewelry store chain in Texas show up on eBay 67 years later at almost the same time?

That seems freaky to me.

Now, from the ad Kathy posted, can anyone identify that bracelet?  Not that I don't like it on this brown saddle leather strap, becuase I do, BUT I'm never averse to a search for the advertised/factory bracelet.  I wonder if I could find a presentation box from Lewis' Jewelers, LOL!

KHatfull
Posted March 18, 2019 - 9:45pm

Ok, so I figured out I need 7AK hands the GDa style, now to figure out length.  Just measure the existing?

Oops, nevermind, found the procedure in the Guide to Interchangeable Hands.

 

jabs
Posted March 19, 2019 - 5:04am

Kathy´s advert say President

1952 Bulova President

Geoff Baker
Posted March 19, 2019 - 6:22am

1952 Bulova President

Kathy L.
Posted March 19, 2019 - 12:37pm

Clearly a President per the ads.  The dial being a variant or store specific special might remain a mystery.

1952 Bulova President 

KHatfull
Posted March 19, 2019 - 1:17pm

In reply to by Kathy L.

I think I need to put my research hat on...it would be interesting to see if the chain still exists anyway.

KHatfull
Posted March 19, 2019 - 10:34pm

Looks like Lewis Jewelers was sucked up by Zales as Zales was starting a big period of expansion.  Found little snippets at Newspapers.  Seems to have started late 50's and completed in 1960.

1957

March 1960

 

 

mybulova_admin
Posted March 22, 2019 - 10:35pm

I'd say the dial is part of Bulova's optional extras as we do see this style of diamond setting on other models from time to time.

Wheather or not Lewis had an agreement with Bulova to the rights to sell this variant is unknown, but possible.

1952 Bulova President.