Bulova 1938 Lady Bulova

Submitted by Andersok on September 30, 2014 - 7:36pm
Manufacture Year
Movement Model
Movement Date Code
Movement Jewels
Movement Serial No.
Case Serial No.
Case shape
Additional Information

1939 Bulova Lady Bulova 'D'

10KT Yellow Gold Filled case, s/n starting with 9, two diamonds, engraved bezel. Dial has gilt hands and markers. 17 Jewel Swiss 6AZ movement dated with shield. Not the original band

Not a match to the rest of the Lady Bulova line variants, some with more diamonds and some without, looks to match the 2-diamond 'D' variant

1939 Ad1  1939 Ad2  1939 Ad3

Andersok 1939 Lady Bulova D 093014
Bulova watch
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Bulova Watch
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Geoff Baker
Posted October 1, 2014 - 5:54am

A real beauty, I would say that's a match to the Lady Bulova D.

William Smith
Posted October 1, 2014 - 6:44am

Darned close at least. Am I seeing three "step-like" features on the side of the watch in the ad that are not in subject watch?  Smooth side of subject watch on left, Ad on right

Posted October 1, 2014 - 5:06pm

In reply to by William Smith

I noticed that also WIll, and I think it is just the photo causing that effect. If you look at the other ad examples of the same watch, the sides match the subject case.

Edit: Also, a similar case was identified using the same ad as the 'F' with no concern or mention of the stepped like sides. I feel it is just the way the ad is trying to show the way the middle section curves out.

Posted October 1, 2014 - 7:19am

LB "D".

Posted October 1, 2014 - 12:05pm

LB "D"

Posted October 1, 2014 - 12:21pm

LB, I agree with Will

William Smith
Posted October 1, 2014 - 6:00pm

Yea I don't see the "step side" in the other two ads, but I also don't see anything stating the other two ads are depecting any variant.    Sure would seem strange the only difference btwn "step side" and non-step side would constitute a different variant, but who knows.  Maybe it's just artists rendering in the color ad.  I'm still poking around.  I do notice in the linked "F" variant, the two ads showing possible artist rendering issues w/ what look like steps occur in two different "F" ads from 1938 and 1939 based on different graphics, so it would have been an artist rendering issue in two differnt graphics over two years.

Kinda minor, but I'm still thinking about all this.

Edit:  When I look at this full ad from 1938, I see a Lady Bulova "C" with what looks like steps.  Same for Lady Bulova "E" and "F" in that ad.  Compare to how Bulova depects other watches in the ad, like the Cora or the Smooth sided American Girl "B".  Sure looks like Bulova was showing some differences in the case sides for these different watches.  

William Smith
Posted October 1, 2014 - 6:35pm

Check out the case shape of this 1936 Lady Bulova "E" record, and the corrisponding ad used in its ID.  The case appears to hav some "steps", as does the ad.

Lots of Lady Bulova variants in the Spring (January) 1955 price lists, but this is several years later.  Interesting price comparisons to the older Lady Bulova though.  I don't have computer w/ screen capture today, so can't do a snippet of LB varint listings from the 1955 price list.

Posted October 1, 2014 - 7:16pm

Really difficult to tell if there is meant to be a defined step or a shadow effect to show the change in shape in some of these ads, especially when it is based on someone's rendering. Here is a different photo of the caseback on this watch that may help in comparisons:

Posted October 1, 2014 - 11:04pm

Hrmmm... I was almost going to go with the stepped argument as well.  I'm tentatively good with the Lady Bulova after that last photo showing the case.  It's almost looking stepped.  I can see how an artist who had the watch in had could see that and render it like the drawing.

I'm tentitive though... not full on for sure.