Bulova 1921 Lady Maxim

Submitted by jabs on January 24, 2014 - 7:18am
Manufacture Year
1921
Movement Model
Favre
Movement Jewels
15
Movement Serial No.
-
Case Serial No.
1077515
Case shape
Round
Case color
Yellow
Case Manufacturer
American Standard
Crystal details
19 mm
Gender
Ladies
Watch Description

Movement Bulova Favre 15JWL 3ADJ without model ID 

Case serial number start "10" mean manufacturing year is 1918 - 1921

Corresponding advert I do´nt found due to age but I think it could be some model in a series of 150

Bulova watch 1918
Bulova watch
Bulova watch
FifthAvenueRes…
Posted January 30, 2014 - 7:10am

problem being the Watch pre dates the ad by at least a couple of Years making it pre Bulova Watch Co. "makers of the famous Rubaiyat and Hudson Maxim Watches".

To clarify:

In My original post I guessed 'LADY MAXIM' based on the scrollwork to the Dial center as We don't see any 'RUBAIYATS' advertised showing such, yet. Currently the subject is an 'UNKNOWN'

mybulova_admin
Posted January 30, 2014 - 7:26am

I note that the model name Lady Maxim was used in 1922. I'm looking for earlier references.

William Smith
Posted January 31, 2014 - 3:11pm

In reply to by mybulova_admin

I thought we had some trademark info that indicated date of first use was a few years prior to 1922?   I don't remember, but will poke around some of our trademark threads etc...  

EDIT:  2014.02.08    I forgot about this thread.  It's older, and we have learned some new info since post, but it gives a good example of how the process works over time.
http://www.mybulova.com/forums/american-standard-cases-revisited-c1919-…

bobbee
Posted April 20, 2014 - 6:59am

     The Lady Maxim name is not seen in adverts or anywhere else before 1921. The first ad for the "Ladies' Maxim" watches dates to May 1921, below.

 

 

Here is a 1921 December ad for the LM.

This is the earliest provenance that is known for the Lady Maxim being made by Bulova. Note the "genuine Bulova wristwatch", and as such proves beyond doubt that Bulova made these watches.

 

Earlier 1919 ad for the "Rubaiyat" in this case.

 

bobbee
Posted April 26, 2014 - 10:00am

 At last.

 Name on dial "Lady Maxim".

Number underneath "150".

Page

bobbee
Posted September 1, 2014 - 10:49am

One tick for LM, possible Rubaiyat.

William Smith
Posted October 4, 2014 - 3:55am

In reply to by bobbee

I'm still at two ticks LM, and hear ya on the chrono order of ads for LM vs Rubaiyat

The ad above is great.  Both 150 in text and Lady Maxim on dial.