November 19th, 1949
Arde Bolova, 60 year old bachelor-watch manufacturer-millionaire, reputedly one of the wealthiest men in the U.S., is likewise one of the least well known, as a person, to the public. One oft-repeated story about Bulova is undoubtedly apocryphal. It has him going into a Fifth Avenue Hotel in New York, trying to get a room and, when unable to, buying the hotel instead.
Source...The Billboard Magazine, November 26th, 1949. page 5
Also in this edition, an ad stating Bulova Watches w/ Rhinestone Dials.
No indication as to who rebuilt the Watches in the ad Will, I'm assuming Midwest Watch Co at this time.
The Dial shown on the far right is very familiar.
Q: Have We ever seen an actual Bulova advertisement showing this Dial or does the ad raise skepticism to its authenticity when found in a Bulova Watch? as is does for Me.
I found so many of these reconditioned Bulova watch advertisements lately, all around this time period, it does raise some questions. Too bad they don't indicate who makes the cases, as I believe we know about the "Bulova movement" dials already. Wonder how long this went on before 1. they got "caught" and had to stop or 2. they started printing Movement below the word Bulova. Until ads come along, there's always some skepticism IMO.
One thing I've noticed in these ads- the companies claim to be distributors, suppliers, or jewelers, not the manufacturers of these rebuilts.
1949 ad below:
See entry in http://www.mybulova.com/node/4392 for another example.