New Bulova watch ads 1970-1979

Submitted by OldTicker on October 23, 2012 - 9:00pm

Post your new Bulova watch ads from 1970-1979 here.

IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.

JimDon5822
Posted April 16, 2019 - 9:35pm

The Index-Journal (Greenwood, South Carolina) · 14 Dec 1978

1978 LCD Quartz Digitals

 

JimDon5822
Posted April 16, 2019 - 10:20pm

Victoria Advocate (Victoria, Texas) · 6 May 1978   1978 La Petite Models

 

JimDon5822
Posted April 28, 2019 - 3:11pm

Chillicothe Gazette (Chillicothe, Ohio) · 4 Dec 1970, Fri 

1970 Diadem XX

 

JimDon5822
Posted April 28, 2019 - 3:28pm

The Circleville Herald (Circleville, Ohio) · 7 Dec 1970, Mon

1970 Diadem "WW"

 

JimDon5822
Posted April 28, 2019 - 3:49pm

Chillicothe Gazette (Chillicothe, Ohio) · 22 Nov 1972, Wed 

Awesome ad with many new varients

Black Velvet "J"

Black Velvet "E"

Black Velvet "A"

La Petite "MF"

La Petite "MC"

Starburst "A"

Diadem "DM"

Diadem "AD"

Diamond Princess "G"

Beau Brummel "BC"

Christian Dior "BG"

 

JimDon5822
Posted April 28, 2019 - 8:00pm

The Tampa Times (Tampa, Florida) · 23 Nov 1972, Thu 

Nice ad 

Debut (Marquise shaped)

Debut "I"

Golden Goddess

Diamond Clipper

 

JimDon5822
Posted April 28, 2019 - 7:24pm

The Chillicothe Constitution-Tribune (Chillicothe, Missouri) · 7 Jan 1976, Wed

1976 Calendar Automatic (Matches watch in unknowns)

 

JimDon5822
Posted April 28, 2019 - 7:56pm

The Gastonia Gazette (Gastonia, North Carolina) · 16 Nov 1972,

1972 Beau Brummel "AZ"

 

JimDon5822
Posted April 28, 2019 - 8:53pm

Chillicothe Gazette (Chillicothe, Ohio) · 24 Nov 1971,

1971 Sabre "A"

Clipper "Q"

Goddess of Time "BH"

Debut "A"

Debut "F"

Concerto "CL"

Chronograph "C"

 

JimDon5822
Posted April 28, 2019 - 10:13pm

The Odessa American (Odessa, Texas) · 28 Nov 1971, 

1971 Beau Brummel "AV"

 

JimDon5822
Posted April 28, 2019 - 10:18pm

The Odessa American (Odessa, Texas) · 28 Nov 1971, 

1971 Concerto "C"

1971 Concerto "CC"

1971 Lady Bulova "D"

 

JimDon5822
Posted April 28, 2019 - 10:43pm

Interesting ad.  I have not seen the Calendial name associated with a Bulova watch, only Caravelle.  But this ad clearly shows a Calendial name on a Bulova logo'd watch.  It also closely resembles a 1974 Unknown watch https://www.mybulova.com/watches/1974-unknown-7402 down to the sunburst dial but the unknown is yellow gold.  Could this be a new model name? Also an interesting Commander model.

The Indianapolis Star (Indianapolis, Indiana) · 5 Dec 1973

JimDon5822
Posted April 28, 2019 - 11:28pm

Introducting the 1974 Minute Man.  It looks like two unknowns now have a name.

Tinley Park Star/Tribune (Tinley Park, Illinois) · 24 Nov 1974

The News-Messenger (Fremont, Ohio) · 17 Dec 1974

Tallahassee Democrat (Tallahassee, Florida) · 18 Jul 1974, Thu 

Additional variants of the 1974 Minuteman models

 

JimDon5822
Posted April 28, 2019 - 11:49pm

The Daily News-Journal (Murfreesboro, Tennessee) · 5 Apr 1970, Sun

1970 Minuteman "U"

 

JimDon5822
Posted May 6, 2019 - 2:20pm

1973 ad showing the Sabre family

1973 Sabre A

1973 Sabre B

1973 Sabre D

JimDon5822
Posted January 25, 2020 - 8:45pm

In reply to by JimDon5822

I have a correction on this.  This is a Sabre "A", "C", "D" and "G".   The ad does not show a "B"  I just acquired a watch just like the Sabre A but with a white dial.   I believe this to be the Sabre "B" but am trying to find an ad to confirm this.  

JimDon5822
Posted May 6, 2019 - 7:50pm

The Evening Independent (Massillon, Ohio) · 9 Dec 1971, Thu

1971 Sabre in 14kt solid gold

The Indiana Gazette (Indiana, Pennsylvania) · 11 Nov 1971, Thu

Kathy L.
Posted September 14, 2019 - 9:52pm

The After Six Collection.  An Accutron Quartz with 16 cubic zirconia stones.  The Vancouver Sun, Dec. 15, 1979.

JimDon5822
Posted September 29, 2019 - 8:38pm

1975 Bulova Timer - The Newark Advocate (Newark, Ohio) · 10 Apr 1975

JimDon5822
Posted September 29, 2019 - 9:51pm

1973 Sea King  The Tampa Times (Tampa, Florida) · 1 Nov 1973

JimDon5822
Posted September 29, 2019 - 10:13pm

The Indiana Gazette (Indiana, Pennsylvania) · 10 Jun 1976, 1976 Day Date Automatic 

 

JimDon5822
Posted September 30, 2019 - 8:15pm

No name but a real interesting watch that is retro to the old 1940's dials. The News Journal (Wilmington, Delaware) · 15 Apr 1970

JimDon5822
Posted October 1, 2019 - 11:05pm

Possible new model name from 1979 newspaper ad.  It sounds like there was a collection of mens and ladies Roman numeral and clean stick marker dial watches with the name Classic. 

1979 Bulova Classic Men's

Matches this unknown. 

https://www.mybulova.com/watches/1979-unknown-9344

1979 Bulova Classic Ladies

  

 

JimDon5822
Posted October 1, 2019 - 11:25pm

1979 Miss America - 1979 Oceanographer The Daily Times (Salisbury, Maryland) · 23 Nov 1979

 

JimDon5822
Posted October 3, 2019 - 9:15am

Macleans Magazine 1973-11-01

Bulova Goddess of Time

Bulova President Set-O-Matic

JimDon5822
Posted October 2, 2019 - 11:10pm

I am going to cheat and put this 1980 in here since it might give some clarity to 1979 model names.    I believe the Diamond President model might be worth looking into.  

Sports Illustrated 1980-10-20

1980 Diamond President

1980 Senator

1980 President

JimDon5822
Posted October 2, 2019 - 11:42pm

Some interesting shapes in this ad.

Sports Illustrated 1977-11-28

1977 Accutron Quartz

JimDon5822
Posted October 2, 2019 - 11:52pm

Macleans Magazine 1970-05-01

1970 Golden Clipper

JimDon5822
Posted October 2, 2019 - 11:59pm

Macleans Magazine 1974-11-01

JimDon5822
Posted October 3, 2019 - 12:18am

Sports Illustrated 1970-11-09

1970 Bulova Deep Sea (blue dial and bezel)

JimDon5822
Posted October 4, 2019 - 7:05pm

Macleans Magazine June 1974, 1974 President Set-O-Matic, 1974 Premier Collection

JimDon5822
Posted October 5, 2019 - 8:39pm

Possible new names

1975 Diamond Princess Collection

1975 Diamond Rhapsody

The Vancouver Sun (Vancouver, British Columbia, Canada) · 11 Feb 1975

The Noblesville Ledger (Noblesville, Indiana) · 1 May 1975, Thu

 

JimDon5822
Posted October 6, 2019 - 12:27pm

Possible new name.  Not sure about Elegance in quotes but putting this out there

The Province (Vancouver, British Columbia, Canada) · 24 Oct 1975

JimDon5822
Posted October 19, 2019 - 3:28pm

The Baltimore Sun (Baltimore, Maryland) · 7 Jun 1970, Sun 

 

JimDon5822
Posted November 2, 2019 - 11:42pm

Clarion-Ledger (Jackson, Mississippi) · 23 Nov 1978

he Selma Times-Journal (Selma, Alabama) · 8 Nov 1979,

La Petite ad from 1978 confirming this model existed as late as 1978.  Matches this unknown in case but not in jewel count.  The 1979 ad shows the 17J count like the unknown but no name.  I propose the 1979 La Petite had the movement down sized to the 17J as shown in the ad to keep costs down as the quartz crisis excelerated.

https://www.mybulova.com/watches/5067?page=1#comment-76272

JimDon5822
Posted November 3, 2019 - 9:37am

Fort Collins Coloradoan (Fort Collins, Colorado) · 21 Apr 1977

1977 Bulova Imperial Collection

 

JimDon5822
Posted November 3, 2019 - 9:43am

5May1977,Thu - 1977 Diamond Imperial

 

JimDon5822
Posted November 3, 2019 - 9:51am

Detroit Free Press (Detroit, Michigan) · 1 Jul 1977

1977 Bulova Imperial - Ad confirming Imperial model name.

TexasLady
Posted November 16, 2019 - 10:13am

JimDon5822
Posted November 21, 2019 - 9:41pm

Date unknown but estimate to be 1970.

Bulova Accutron Skin Diver (compressor style)

JimDon5822
Posted January 2, 2020 - 10:55pm

A rather late ad for the Oceanographer.  These watches are from a 1979 ad and all are called Oceanographer.  A little clearer than the 1978 ad.  Kenosha News (Kenosha, Wisconsin) · 7 Jun 1979

 

JimDon5822
Posted January 3, 2020 - 6:33pm

Technically a 1980 ad but could identify 1979 watches.

The Tribune (Coshocton, Ohio) · 2 Nov 1980

1980 Diamond President

1980 Senator