New Bulova watch ads 1950-1959

Submitted by OldTicker on October 23, 2012 - 9:02pm

Post your new Bulova watch ads from 1950-1959 here.

IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.

Posted October 13, 2019 - 5:01pm

Interesting Boston Globe ad claiming an American made pair of ladies watches called  1951 All American

Posted October 16, 2019 - 11:07am


Posted October 22, 2019 - 6:19am

Not sure if we have this one yet.

1957 Bulova Storm King

1957 Bulova Storm King watch

1957 Bulova Storm King watch

Posted November 20, 2019 - 9:58pm

New model name from 1955 Houston Jewelry Company catalog.

1955 Bulova Sabre Jet

Posted November 20, 2019 - 10:57pm

1959 Houston Jewelry Catalog - New year for the model

1959 Bulova Farragut "A". Assume Black dial would be "B"

Posted November 21, 2019 - 12:09am

Houston Jewelry Catalog 1955

1955 Bulova Georgine (New Name)

1955 Bulova Blanche (New Name)

1955 Bulova Christine (New Year)

1955 Bulova Sabre Jet (New Name)

1955 Bulova Seaford

Posted November 21, 2019 - 12:29am

1957 Houston Jewelry Catalog ad

1957 Bulova Darcy "C"

Posted January 3, 2020 - 11:50pm

The Knoxville Journal (Knoxville, Tennessee) · 3 Dec 1952 Ad referencing a new name.  Unfortunately no picture. 1952 Bulova Dawn.  (Name not in database)


Posted January 4, 2020 - 12:31am

The Daily Chronicle (Centralia, Washington) · 6 Jan 1954

An ad referencing a 1954 Drake.  At least we know it is 21J movement and for men.  


Posted January 4, 2020 - 12:30am

Finally putting a face on the Hartley. New name not in the database. The Times (Munster, Indiana) · 7 May 1952 - 1952 Bulova Hartley


Posted May 2, 2020 - 10:48am

I have been cross referencing Price Sheets with model names that did not show up in the search box.  Found this name in the 1954 price sheet then confirmed it with the following ad.

1954 Bulova Adams

The Oshkosh Northwestern (Oshkosh, Wisconsin) · 28 Oct 1953,

1954 Adams

Posted May 2, 2020 - 1:04pm

Ad confirming the model name from the 1954 Sales Book. No picture but we at least know it is 17J with a fancy case and dial.  I have my suspicions on a watch it might be in the unknowns but until a picture confirms this is all we have to go on.

1955 Bulova Providence

1955 Providence

Posted July 12, 2020 - 11:12pm

In reply to by JimDon5822

Confirmed 1955 Bulova Providence is a valid new name for the database.  Found confirmation in the 1955-57 Line Book BAWD0127 page 17 of 40.

1955 Providence

1955 Providence

Posted May 20, 2020 - 10:47pm

Here is ad referencing a 1958 Bulova Dolphin which is a name not currently in the database.  There is no picture. I confirmed the model name in  a waterproof crystal booklet that lists the model name and the following info.  The dial is listed at 28.6mm. crystal #1126E high domed movement 11ACC style #287

The Akron Beacon Journal (Akron, Ohio) · 2 Dec 1958

1958 Dolphin

Posted May 20, 2020 - 11:08pm

Here is an ad for a new model name 1957 Bulova Aqua Jet.   Not sure if the watch shown in the ad is a Hayward or a Aqua Jet.  The Crystal book I have lists the following watch details. 

30.4mm. crystal #1076E high dome 10CSC movement Style #1059

1957 Aqua Jet

Posted June 2, 2020 - 12:56pm

Interesting 1952 ad showing two gift sets with two new model names.

1952 Bulova Enchantress

1952 Bulova Guardian

The Guardian appears to be an Arnold but we have no Arnolds past 1951 in the DB.  So it appears the Arnold name may have changed to Guardian in 1952

El Paso Times (El Paso, Texas) · 16 May 1952

1952 Guardian

1952 Enchantress


Posted July 14, 2020 - 7:00pm

1954 Bulova Champion

The Vernon Daily Record (Vernon, Texas) · 28 Nov 1954

1954 Champion

Posted July 14, 2020 - 7:37pm

1959 Bulova Navigator   New model year.

Times Colonist (Victoria, British Columbia, Canada) · 17 Jun 1959,

1959 Navigator

Posted July 14, 2020 - 8:32pm

Here is an interesting ad.   This shows a 1952 Bulova Nugent.    Now this appears to be the same style as the Arnold but the database only has models and ads prior to 1950 for the Arnold.  I am wondering if in 1951 this was renamed the Nugent and remained so in early 1952 before the more rectangular Nugent model came out later that year.   

1952 Bulova Nugent

The Kansas City Star (Kansas City, Missouri) · 18 May 1952

1952 Nugent

Posted July 15, 2020 - 8:49am

In reply to by JimDon5822

I just noticed my prior ad for the gift set above that shows the same watch as the Guardian in 1951.   I wonder if this was the Arnold thru 1950, Guardian 1951 (gift sets) and in 1952 Nugent before it was replaced by the new Nugent later that fall.  

Geoff Baker
Posted July 15, 2020 - 10:14pm

In reply to by JimDon5822

I submit that this advert is a misprint and that the watch is not a Nugent but most likely an Arnold after all

Posted July 15, 2020 - 11:52pm

1950 Bulova Charmer (model name is listed in the 1955 price list.)

Rutland Daily Herald (Rutland, Vermont) · 25 Aug 1950

1950 Charmer


Posted July 18, 2020 - 9:23pm

1957 Bulova Regency from 1957 ad.  14KT gold case.  

1957 Regency

Posted July 18, 2020 - 9:36pm

1958 Bulova Fleetwood

1958 Craftsman "A"


Posted August 27, 2020 - 12:29am

This seems to be a new model names not in the pull down.   

1953 Bulova Michelle

1953 Bulova Olga

The Banner-Press (David City, Nebraska) · 4 Jun 1953

1953 Olga

1953 Michelle

1953 Olga

Posted October 19, 2020 - 8:11pm

New Model Name.  I am not sure what model this ad is showing or if it is even a Hayward or Aqua Jet.  It appears to be a 23J movement model.   Note I also confirmed the Aqua Jet and Hayward model in the undated 1950's Waterproof Crystal Book and they took the same crystal but this is showing a 10CSC 17 movement instead of the 23.  Either way we know the name Aqua jet in 1957 does appear to be a valid model. 

1957 Bulova Aqua Jet.   

The Knoxville News-Sentinel (Knoxville, Tennessee) · 22 Nov 1957

1957 Aqua Jet

Crystal Catalog

Posted October 23, 2020 - 10:56pm

1955 Bulova Arden. (possible new name not in the model database.)

The Dothan Eagle (Dothan, Alabama) · 18 Feb 1955,

55 Arden

Posted October 23, 2020 - 11:10pm

1950 Bulova Bride. (Possible new name.  Confirmed the name in the 1955 price book also.   Just "Bride".

1950 Bulova Bowen 

50 Bulova Bride

Posted October 23, 2020 - 11:25pm

1954 Bulova Coronet. (possible new name not in the database but in the 1955 price book. Confirmed with this ad)

1954 Bulova Annabelle


Nashville Banner (Nashville, Tennessee) · 13 Aug 1954

54 Coronet

Posted October 24, 2020 - 12:26am

In reply to by JimDon5822

New model 'Coronet' added to the sites model list. 

Posted October 25, 2020 - 10:40am

New Pocket Watch name and new name for the database from the 1955-1957 Line Book BAWD0127.

1955 Bulova Kellogg

1955 Kellogg

Posted October 31, 2020 - 8:46pm

Here is an interesting ad from the 1950's.  I have no date for it.  It is showing a new name Bulova Sidney.  To me it looks like a Bulova 23 "K" and we have several watches ID'd as the Bulova 23 "K".  Just putting it out there just in case it comes up.


Bulova Sidney Ad

Posted November 2, 2020 - 8:40pm

1958 Bulova Pacemaker

1958 Bulova Nanette

Radio News Magazine 1958


Posted March 27, 2021 - 5:08am

1950 Bulova His Excellency "WW"

1950 Bulova Academy Award "WW" watch

Posted March 27, 2021 - 9:52pm

In reply to by mybulova_admin

Great ad find.  Haven't seen this dial on this variant before. Hopefully one will turn up.  

Posted July 31, 2021 - 7:58pm




AD 7-31-2021


Posted September 8, 2021 - 3:04pm

Finally an ad for the SVP showing the even number dial.  I suspect the SVP came out with just one model in 1959 for a man and women.  In 1960 it added new models and added variant letters.  In 1960 this case model changed dials to full Arabic and was AKA Bulova SVP VI then after.  

The Bridgeport Post (Bridgeport, Connecticut) · 4 Dec 1959, Fri · Page 10

1959 SVP

Posted September 27, 2021 - 5:35am

Custom case by Gordon's. Advert dated 1952

6 diamonds added to a mens Bulova watch. The watch I believe is based on the 'Director', which is identical minus the diamonds.

1952 Bulova custom case with 6 diamonds.

Kathy L.
Posted October 4, 2021 - 12:20pm

Possible new model "Ruth" The_Evansville_Courier_Fri__May_16__1952

ad The_Evansville_Courier_Fri__May_16__1952

Posted January 1, 2022 - 1:14am

Here is an interesting 1952 ad. I don’t think I have ever seen an ad for a Bulova Movement watch. 1952 Bulova Movement

Posted January 1, 2023 - 11:28pm

Here is a 1952 Ad for a Bulova Watertite E.   It is showing a leather strap.  So we have an ad for the stainless 17J Watertite as an F variant.   Therefore the 17J stainless case with a leather strap is a E Variant.

1952 Corsicana Ad

Posted April 12, 2023 - 6:08am

1952 Bulova Watertite "E"

1952 Bulova Watertite "E" watch

Posted April 20, 2023 - 5:07pm

1954 Goddess Of Time B, D and F


Posted November 14, 2023 - 9:39pm

Putting this ad out there.  The pic is bad but don't recall seeing the name Carmen in the DB.   '

1952 Bulova Carmen

Fort Worth Star-Telegram (Fort Worth, Texas) · 8 Aug 1952, Fri · Page 15

52 Carmen

Posted November 30, 2023 - 5:48pm

Here is one that has me thinking.  This is a The Toronto Star (Toronto, Ontario, Canada) · 9 May 1952, Fri · newspaper ad.  I found many more ads, all from Canada showing this model with a plain dial with art deco hour numbers and 21J movement from 1952 to 1955 being called a Bulova Time King.    I believe this is just a Canadian name for the His Excellency LL since I cannot find Time King in the Price Guides we have from 1953-1964.   After 1952 the sector dial AAs are called His Excellency no variant.  While researching this model I found that the Price Guides we have confirm the Academy Award ZZ and the His Excellency LL listed up until 1958.   So based on this believe we might want to reconsider these watches as His Excellency and add them as Academy Awards ZZ variant.  


Academy Award ZZ




Time King