New Bulova watch ads 1930-1939

Submitted by OldTicker on October 23, 2012 - 9:04pm

Post your new Bulova watch ads from 1930-1939 here.

IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.

JimDon5822
Posted January 4, 2020 - 11:38pm

New earlier year for the Cleopatra Model and a different style then the late 30's early 40's models.

The Morning Post (Camden, New Jersey) · 24 Dec 1936

1936 Cleopatra

JimDon5822
Posted February 8, 2020 - 10:45pm

Great ad showing the Banker, American Clipper and Crocket models side by side showing dimensions of each.

The Atlanta Constitution (Atlanta, Georgia) · 17 Dec 1937

Crocket

mybulova_admin
Posted February 8, 2020 - 11:36pm

In reply to by JimDon5822

hmmm, I suspect they got this advert wrong as both left and center watches are an American Clipper, non-engraved and engraved white dial versions.

mybulova_admin
Posted March 1, 2020 - 1:04am

1937 Bulova ladies watches:

Dauphine, Medallion, Miss America, Goddess of Time, Penelope, Co-Ed

1937 Bulova watch advert

mybulova_admin
Posted March 5, 2020 - 3:44am

The Indianapolis times. [volume], July 11, 1930

Banker, Clinton, Dauphine, Miss America, Ardsley, Wellesly, Ambassador, President

The Indianapolis times. [volume], July 11, 1930 Bulova watches,

JimDon5822
Posted March 23, 2020 - 10:03pm

Here is a 1935 ad for a 1935 Nathan Hale.   I looks like a 15J version of the 21J "Wandering Second" President.  Thoughts?

Wilkes-Barre Times Leader, The Evening News (Wilkes-Barre, Pennsylvania) · 19 Sep 1935

1935 Nathan Hale

 

JimDon5822
Posted March 24, 2020 - 9:30pm

Interesting ad listing for the 1938 President listing it came as follows:

21 Jewels

Plain or Engraved

White, Two Tone or Natural Gold

Unfortunately no dial variations listed.

Edmonton Journal (Edmonton, Alberta, Canada) · 27 Jan 1938,

1938 President

mybulova_admin
Posted April 5, 2020 - 12:37am

Evening Star December 01, 1933

Bulova Miss America

1933 Bulova Miss America watch advert

mybulova_admin
Posted April 5, 2020 - 12:51am

1934 Bulova Helena (first time seen). Have also found adverts showing this as yet another "Miss America". Seems every second ladies Bulova advertised during this period was labeled as such.

1934 Bulova Helena watch advert

1935 engraved version without a name.

1935 Bulova engraved Helena or unknown

mybulova_admin
Posted April 5, 2020 - 1:25am

1935 Bulova Judith, engraved 15 jewels

1935 Bulova Judith watch advert

mybulova_admin
Posted April 5, 2020 - 1:29am

A 1932 Bulova Ambassador. We've seen this model advertised as an Ambassador before, but still do not have an actual Bulova advert top confirm.

1932 Bulova Ambassador watch adveert

mybulova_admin
Posted April 5, 2020 - 1:38am

December 1935 Bulova Dictator, Franklin

1935 Bulova Dictator and Franklin watch advert

 

mybulova_admin
Posted April 5, 2020 - 1:42am

1932 December Bulova Miss Lee (new model)

1932 Bulova Miss Lee watch advert

mybulova_admin
Posted April 5, 2020 - 2:44am

1933 Bulova Bernard

1933 Bulova Bernard

Kathy L.
Posted April 30, 2020 - 12:19pm

Possible new model names of Hunter and Mayor.  From a 1939 sales booklet.  Hoping to get clearer photos soon and I will replace them.

Hunter

Mayor

JimDon5822
Posted April 30, 2020 - 7:50pm

In reply to by Kathy L.

The Mayor matches an unknown tentatively called a Major so we appear to have the real name now.  Thanks Kathy as I have one in my repair pile.  I added it to the Unknown.    

JimDon5822
Posted April 30, 2020 - 7:57pm

In reply to by Kathy L.

As for the Hunter it looks like a Treasure / President Case.  So just thinking

17J no Sub Second Treasurer

17J Sub Second Hunter

21J Sub Second President

mybulova_admin
Posted May 9, 2020 - 2:25am

June 1939 - Bulova Lido

1939 Bulova Lido watch advert

JimDon5822
Posted May 26, 2020 - 11:40pm

Here is an ad from 1935 showing the center sweep.second version of the Trident called a Nurses Watch. The ad clearly states it comes in several models for both men and women.  The ad shows an engraved and I wonder if a non-engraved model was one of the other models.

The Knoxville Journal (Knoxville, Tennessee) · 8 Nov 1935,

1935 NURSES WATCH

plainsmen
Posted June 1, 2020 - 10:45pm

1939 Busches New York Jewelers Ad, Pg 18

Audrey, Alma, Rite Angle, Lorma, Dean, Winston, Minute Man, 4 Diamond Lady Bulova

Audrey, Alma, Rite Angle, Lorma, Dean, Winston, Minute Man, 4 Diamond Lady Bulova

plainsmen
Posted June 1, 2020 - 10:48pm

1939 Busches New York Jewelers Pg 18

Captain, Officer, Ambassador, American Eagle, Miss America, Lady Oxford, Lady Bulova, Diadem

Captain, Officer, Ambassador, American Eagle, Miss America, Lady Oxford, Lady Bulova, Diadem

plainsmen
Posted June 1, 2020 - 11:01pm

1938 June 5 Wilkes Barre_Sunday_Independent Part 1

Rona, Miss America, Goddess of Time "A", Catherine, Goddess of Time "D", Lady Bulova "C", Virginia, Supervisor, American Girl "B", Debutante "B", Baroness, American Girl "C", American Girl "F", Martha Washington "D", Lady Lindy, Martha Washington "B", Lady Bulova "E", Audrey, Sonia

Rona, Miss America, Goddess of Time "A", Catherine, Goddess of Time "D", Lady Bulova "C", Virginia, Supervisor, American Girl "B", Debutante "B", Baroness, American Girl "C", American Girl "F", Martha Washington "D", Lady Lindy, Martha Washington "B", Lady Bulova "E", Audrey, Sonia

plainsmen
Posted June 1, 2020 - 11:05pm

1938 June 5 Wilkes Barre_Sunday_Independent Part 2

Banker, Chancellor, Commentator, American Clipper "C", Minute Man "B", American Clipper "F", Minute Man "E", Buckingham, Phantom, Treasurer, Biarritz, Ben Hur, President, Broadcaster

Banker, Chancellor, Commentator, American Clipper "C", Minute Man "B", American Clipper "F", Minute Man "E", Buckingham, Phantom, Treasurer, Biarritz, Ben Hur, President, Broadcaster

plainsmen
Posted June 1, 2020 - 11:11pm

1934 Dec-02 WilkesBarre Sunday Independent Ladies 

Miss America, Joan, Helena, Alma, Lady Bulova, American Girl, Princine, Carolyn, Beatrice, Constance, Debutante, Irene, Minerva

Miss America, Joan, Helena, Alma, Lady Bulova, American Girl, Princine, Carolyn, Beatrice, Constance, Debutante, Irene, Minerva

plainsmen
Posted June 1, 2020 - 11:14pm

1933 Dec-03 WilkesBarre_Sunday_Independent

Miss America, Miss Liberty, Martha Washington, President

Miss America, Miss Liberty, Martha Washington, President

plainsmen
Posted June 1, 2020 - 11:15pm

1933 Spiegel Catalog Pg 11

Beatrice, Pricilla, Gilda

Beatrice, Pricilla, Gilda

plainsmen
Posted June 1, 2020 - 11:16pm

1366 Spiegel Catalog Pg 12

Trident, Webster

1933 Bulova Trident and Webster

plainsmen
Posted June 1, 2020 - 11:18pm

1936 Dec-03 Fulton Patriot

Goddess of Time "A" & "B", American Clipper, American Clipper "C", Martha Washington

Goddess of Time "A" & "B", American Clipper, American Clipper "C", Martha Washington

plainsmen
Posted June 1, 2020 - 11:20pm

1937 Dec-09 WilkesBarre Sunday Independent

3 American Girls, Senator, American Clipper, Crockett, Ben Hur

3 American Girls, Senator, American Clipper, Crockett, Ben Hur

plainsmen
Posted June 1, 2020 - 11:25pm

1937 Dec-12 WilkesBarre Sunday Independent

Minute Man, Treasurer, President, Set with 2 Diamonds, Ranger, American Clipper, Phantom, Vivian, Isobel, Martha Washington, Debutante, Lady Bulova 4 Diamonds, Lady Bulova 6 Diamonds, Audrey, Sonia

Minute Man, Treasurer, President, Set with 2 Diamonds, Ranger, American Clipper, Phantom

Vivian, Isobel, Martha Washington, Debutante, Lady Bulova 4 Diamonds, Lady Bulova 6 Diamonds, Audrey, Sonia

JimDon5822
Posted June 2, 2020 - 12:11pm

In reply to by plainsmen

Correct me if I am wrong but I think this is the first ad I have seen with the applied diamonds.   It does not necessarily mean it was a Bulova factory mod but interesting to see it.

1937 Diamond

plainsmen
Posted June 1, 2020 - 11:37pm

1936 October 15 Evening star - Goddess of Time, Phantom, Rocket

Goddess of Time, Phantom1936 Bulova Rocket Ad

plainsmen
Posted June 1, 2020 - 11:46pm

1936 November, 27 Evening Star

Dauphine, Genevive, Medallion, Goddess of Time, Martha Washington, American Eagle, Beacon, American Clipper, Goldcraft, Treasurer

Dauphine, Genevieve

Medallion, Goddess of Time

Martha Washington, American Eagle

Beacon American Clipper

Goldcraft, Treasurer

plainsmen
Posted June 1, 2020 - 11:53pm

1937 February 5, Evening star

Rocket - Goddess of Time

Rocket, Goddess of Time

JimDon5822
Posted June 16, 2020 - 9:54pm

An early ad for an Aeronaut model in 10KT white gold plate and center second.  

1936 Bulova Aeronaut  

The Plain Speaker (Hazleton, Pennsylvania) · 8 Dec 1936

1936 Bulova Aeronaut

 

JimDon5822
Posted July 12, 2020 - 10:56pm

Interesting ad for a model called a 1938 Bulova Virginian.  I assume it is supposed to be a Virginia but putting this out here just in case.

The Times (Shreveport, Louisiana) · 27 May 1938

1938 Virginian

 

JimDon5822
Posted July 15, 2020 - 10:28pm

Bulova 1932 Sportsman

The Courier-Journal (Louisville, Kentucky) · 23 Sep 1932

1932 Sportsman

plainsmen
Posted October 22, 2020 - 1:08am

1934-06-08 The Indianapolis times - American Eagle

I believe this is the first time (earliest) we've seen this model name?

1934-06-08 The Indianapolis times - American Eagle

plainsmen
Posted October 22, 2020 - 1:12am

The Indianapolis times, August 10, 1934 - American Eagle and Miss America

The Indianapolis times, August 10, 1934 - American Eagle and Miss America

 

plainsmen
Posted October 22, 2020 - 1:28am

Evening star, Washington, D.C. , November 18, 1934 - Ambassador, Lone Eagle, Senator, Duncan, Rosanne, Miss America, American Girl, Joan, Trident, Kirkwood, Alma, Nancy

 

Evening star, Washington, D.C. , November 18, 1934 - Ambassador, Lone Eagle, Senator, Duncan, Rosanne, Miss America, American Girl, Joan, Trident, Kirkwood, Alma, Nancy

JimDon5822
Posted October 23, 2020 - 10:04pm

I don't see this model name in the pull down or on the search so assume this is a new model name.

The Times Dispatch (Richmond, Virginia) · 24 May 1936

1936 Bulova Adele

1936 Bulova Adele

JimDon5822
Posted October 23, 2020 - 10:13pm

1932 Bulova Adele

The Evening Sun (Baltimore, Maryland) · 18 Nov 1932,

1932 Adele

JimDon5822
Posted October 23, 2020 - 10:46pm

1935 Bulova Angela. (New Name not in the pull down)

Lancaster New Era (Lancaster, Pennsylvania) · 17 May 1935

35 Angela

JimDon5822
Posted October 24, 2020 - 4:46pm

Here are a couple of ladies watches we missed in the 1938 Ads that were not added to the model list.

 

1938 Bulova Superviser. (new name)

1938 Bulova Rozel. (new name)

38 Superviser38 Rozel

JimDon5822
Posted October 28, 2020 - 10:23am

1932 Bulova Maxim

Star-Gazette (Elmira, New York) · 9 Dec 1932, Fri · Page 9

32 Maxim

JimDon5822
Posted October 30, 2020 - 10:31am

Ad confirming the 1938 Bulova Ranger came in white and yellow gold models.   All other ads say yellow gold. This model seems to have come in engraved and unengraved also based on the one ad posted showing an engraved version.

Evening Star (Washington, District of Columbia) · 20 May 1938, Fri · Page 9

38 Ranger in White Gold

JimDon5822
Posted October 30, 2020 - 10:33am

Engraved Version of the Ranger.

Ranger Engraved

JimDon5822
Posted December 20, 2020 - 11:11am

Interesting ad that provides additional information on the 1930 Bulova Lincoln model.   The ad we have does not include the BLACK ENAMEL reference as this ad does.  

The Sacramento Bee (Sacramento, California) · 5 Apr 1930, Sat · Page 30

1930 Bulova Lincoln