New Bulova watch ads 1940-1949

Submitted by OldTicker on October 23, 2012 - 9:03pm

Post your new Bulova watch ads from 1940-1949 here.

IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.

Posted January 1, 2019 - 8:17pm

Not sure if we have this advert already but shows the Bulova 'Lord Springfield' model from 1948.

1948 Bulova Lord Springfield

Posted January 9, 2019 - 7:56pm

Interesting ad from 1944.  The dial is unusual as the minute track is in 5 min intervals vs the regular military issue that has a 10 minute interval tracker.   The closest dial match appears to be these unknowns but without the shading showing in the ad.  Could be a stock photo of a non-bulova watch but thought it was worth posting just in case.


Kathy L.
Posted February 25, 2019 - 9:23pm

07 Dec 1945, Pittsburgh Press, Pittsburgh, Penn.  The Arlette, Mayflower, Lady Springfield.

Kathy L.
Posted February 22, 2019 - 12:43pm

10 Aug 1944 Daily News, New York.  The Warrior, Dolly Madison, Conrad.

Kathy L.
Posted February 22, 2019 - 1:51pm

30 Apr 1944 Daily News, New York.  White dial "Black Hawk", "Molly Stark"

29 Nov 1944, Daily News, New York.  Molly Stark, Martha Washington, Conrad

Kathy L.
Posted February 26, 2019 - 4:51pm

15 Dec 1944 Daily News, New York.  "Rosanne" and 10 Aug 1945 The Morning Post, New Jersey.  "Mary Lee", "Dolores", "Goddess of Time"


Kathy L.
Posted February 22, 2019 - 1:45pm

13 Feb 1944 Detroit Free Press, Michigan.  Squadron, President "H" (21 jewel, pink gold filled, grey dial)

Kathy L.
Posted March 6, 2019 - 7:08pm

18 Dec 1945 The Daily Mail, Maryland and 16 Jul 1946 The Boston Globe, Sonia.  And the bottom one is 2 Apr 1943 Press and Sun Bulletin, Doris.

Kathy L.
Posted February 25, 2019 - 9:25pm

17 Dec 1946 Daily New, New York.  "Baldwin"

Kathy L.
Posted March 10, 2019 - 10:01pm

The Chicago Herald 28 Oct 1949, Mintue Man "B" in pink gold.  Sioux City Journal 2 Sep 1949, Minute Man "D" in yellow gold.

Posted March 13, 2019 - 10:20pm

The Baltimore Sun (Baltimore, Maryland) · 4 Feb 1945, Sun 


Posted March 13, 2019 - 10:21pm

The Baltimore Sun (Baltimore, Maryland) · 4 Feb 1945, Sun

Posted March 13, 2019 - 10:24pm

The Indianapolis News (Indianapolis, Indiana) · 12 Oct 1945, Fri


Posted March 13, 2019 - 10:29pm

The Vancouver Sun (Vancouver, British Columbia, Canada) · 14 Dec 1945, Fri


Posted March 13, 2019 - 11:10pm

The Philadelphia Inquirer (Philadelphia, Pennsylvania) · 9 Sep 1945, Sun ·

1945 Golden Eagle in 10kt gold filled.   New model year for this name.  This case closely matches an unknown but is 14ktl

Daily News (New York, New York) · 5 Dec 1945, Wed


Posted March 13, 2019 - 11:05pm

Detroit Free Press (Detroit, Michigan) · 14 Feb 1946, Thu

1946 Golden Eagle.  14kt gold filled in yellow and rose gold.


Posted April 18, 2019 - 10:16pm

Evening star. [volume], October 03, 1941

Bulova "The Elizabeth', Cambridge, Newton

1941 Bulova, Elizabeth, Cambridge, Newton

Posted April 18, 2019 - 10:25pm

1941 Bulova "Med Officer"

1941 Bulova Med Officer


Posted April 18, 2019 - 10:37pm

1941 Bulova Commodore

1941 Bulova Commordore

Posted April 27, 2019 - 9:54pm

Asheville Citizen-Times (Asheville, North Carolina) · 21 Dec 1945, Fri

1945 Bulova Cocktail Watch 14KT Rose Gold with Rubies and Diamonds.


Posted April 27, 2019 - 10:02pm

Daily News (New York, New York) · 11 May 1945, Fri 

1945 Bulova Cocktail Watch


Posted May 14, 2019 - 9:51pm

Daily News (New York, New York) · 12 Dec 1943


Posted May 14, 2019 - 10:21pm

This looks like a 1941 Watertite but the ad calls it a 1941 Senator.  The fact that is good for Sportsman  probably indicates waterproof.  I wonder if this is the Watertite with applied hour markers and gold hands.  It certainly looks applied markers.    Thoughts? 

The Central New Jersey Home News (New Brunswick, New Jersey) · 27 Nov 1941


Posted May 14, 2019 - 10:59pm

In reply to by JimDon5822

Would be nice to get a confirmation advert from another source, as some newspapers got these badly wrong. Still you could certainly be onto something as we have struggled finding an advert example with applied numbers instead of lumed.

Posted May 15, 2019 - 11:43pm

In reply to by mybulova_admin

It is a dead end.  I found the exact ad at several other newspapers where they changed the name to Watertite.  


Posted July 21, 2019 - 9:36am

Here is another interesting ad I thought I would throw out there for discussion as it could be a new model name.  It is from 1947 and calls it a Bulova streamliner.  I do notice the S is not capitalized.  There is no Streamliner model currently noted.  I know I have seen this watch but can't put my finger on it and I looked thru the 1940s watches three times.   Thoughts?

The Coos Bay Times (Marshfield, Oregon) · 24 Jan 1947, Fri


Posted August 13, 2019 - 8:39pm

I don't seem to see any watch in the list with the name of Ruth.  

Daily News (New York, New York) · 18 Jun 1944, Sun - 1944 Ruth


Kathy L.
Posted August 18, 2019 - 8:06pm

As requested these are some of the ads I found in researching this model.  Daily News Dec 15, 1944, Victoria "A" with roman numeral dial.  Daily News Oct 3, 1945, Victoria yellow or pink with cord band.  Muncie Evening Press, Dec 11, 1946, Victoria 17 jewels. I think these ads show the Victoria pretty well, there are a couple in the full advert section in 1946.  I believe this model changed from Victoria with a cord band to Claire with an expansion band with Dec 46 and 47 being the changeover period per the ads available to date.

Dec 1946 Claire in yellow.  1948 Claire in pink.  There are more in the full advert section 46, 47, 48, 49.

Posted August 20, 2019 - 1:06pm


The Ogden Standard Examiner, Nov 30, 1947,  Page 37

Kathy L.
Posted August 21, 2019 - 5:20pm

Honolulu Star Bulletin Dec 12, 1947 - Gilda

The Windor Star Dec 10, 1948 - Isabel

Posted August 23, 2019 - 12:50pm


The Philadelphia Inquirer,  Philadelphia, Penn.,   Dec. 2, 1945

Posted August 28, 2019 - 12:09am


CORNELIA  -  Possible New Name (not in DB)

The Times Herald, Port Huron, Michigan - Dec. 16, 1947


Posted August 28, 2019 - 9:02pm

The Montgomery Advertiser (Montgomery, Alabama) · 21 Dec 1949, Wed

I don't recall seeing a name of Gail in the database.   I do see Abigail but with no ads or watches for either.

1949 Bulova Gail

Posted August 28, 2019 - 9:09pm

Daily News (New York, New York) · 8 Feb 1949, Tue

I do not see the name Helena in the database.  There is Helene but this is definitely Helena.  Possible new name.

1949 Bulova Helena

Posted August 29, 2019 - 4:48am

In reply to by JimDon5822

Thanks Jim, always happy to add a new name to the model like.

Kathy L.
Posted August 31, 2019 - 2:35am

This looks like a new model.  Annette - Daily News, Nov 6, 1944 and Daily News, Sep 4, 1947 and The Plain Speaker, May 21, 1948

Kathy L.
Posted September 11, 2019 - 7:09pm

1947 His Excellency "AA" "MM" "JJ" The Daily News Journal May 7, 1947.  The GS crystal # for the "MM" is CMX326-35 

Posted September 16, 2019 - 10:46pm

I don't recall seeing this one posted previously and early for the name Sea King.  The Lugs are definitely different than on the ad for the Admiral which is not tapered and has a white dial.

Pittsburgh Sun-Telegraph (Pittsburgh, Pennsylvania) · 15 Dec 1944  -  1944 Sea King in 14KT Gold and Black Dial

Posted September 17, 2019 - 9:04pm

Possible new name. - 1943 Sweet Girl - The Dispatch (Moline, Illinois) · 6 May 1943


Posted October 6, 2019 - 9:31pm

Here is an ad to match the name Marcella in the database.  The ad lists it as Marcelle and it is a pink rolled gold plate.

Astounding Magazine Nov 1941

Posted October 11, 2019 - 2:55pm

Daily News

New York, NY    DEC-13-1944



Posted October 15, 2019 - 12:18am

Interesting ad showing a subsecond and sweep second military style watch called a "Flying Fortress".   Looks to be the Bulova Stop Watch model.  Not sure this is a legit model name but putting it out there.

1944 Flying Fortress,  1944 Empress, 

Daily News (New York, New York) · 11 Aug 1944


Posted November 16, 2019 - 6:16pm

In reply to by JimDon5822

The 'Flying Fortress' looks to basically be the 'Stop watch' model with radium dial and hands. That will certainly help us better ID these models.

Posted June 9, 2020 - 7:01pm

In reply to by mybulova_admin

Based on further review the Flying Fortress has a waterproof case and the lugs are not beveled.  I believe this to be a new model that has not shown up in the database yet.