This is a ladies Bulova I got in a box of older jewelry. I do not know much about watches. The closest looking make and model I could find on the site was a 1932 Miss Liberty. The case is similar and the front of the movement looks similar, but not a match. This is a 4AF movement which I also couldn't find on the site. The other marking on the movement is in the corner below the adjustment wheel ( I don't know my terms). It is a triangle with the number 21 in it. I am not sure what that means. The adjustment knob was broken off, but still in with the other jewelry. I wound the spring slightly using my fingernail, and it did run a little bit. I am sure it needs cleaning, but appears to be in working order except for the knob. There are several what I assume are service dates on the inside of the back cover. which are 6-22-57 s and H-12-34. the H may be an 11 with a scratch across it. I work on other jewelry so am familiar with looking for markings on items. The case is marked 10K Rolled Gold Plate. The watch band is the original. It was offered as an alternate to the one pictured in the ad. It is labeled Morays 1/40 12K RGP. The watch has been sold, but I will leave the information here for reference.
edit Alex: this case signature was used in 1934 only. In line with its movement.
Yes, Miss Liberty it is http://www.mybulova.com/sites/default/files/vintage_ads/bulova-ad-1934-3.jpg
In reply to Yes, Miss Liberty it by jabs
I can't see the "two diamonds" in the ad or the subject watch. Sure looks like the Miss Liberty above.
EDIT: Aha...the Miss Liberty text is for the watch out of sight to the left of snippet Jabs posted above. Watch pictured is named Miss America out of sight to the right. Got it.
Miss America from me.
1935 ad for Miss America: 
1936 ad for Miss America:
1937 ad:
Listed again here in 1938, but still only pictured as engraved case.
By 1940/41, the Miss America is a completly different model, w/ 17 jewels.
"There she is.....Miss America"
Stephen, Jaroslav, Bobbee (Shawn?) you really need to hear this, it IS one of my enduring memories. Each year, for DECADES the young woman who was crowned "Miss America" received her crown and walked down the runway as Bert Parks serenaded her with this song:
https://www.youtube.com/watch?v=LSm4kp-uJoE
Whenever I see this ID....I hear that song.....
In reply to "There she is.....Miss by Geoff Baker
That was a quick identification. I was close for not knowing much about watches. This is a great site to help identify them.
I am going to look to see if any of the extra old watchbands is the original. Unlikely, but who knows.
I will post if I find it.
Now it needs a home.
In reply to Good find, a very nice Miss by Andersok
I noticed that the Miss America comes with the band that is pictured. It must have been an alternate choice for bands. I fugured it out when I saw one that sold on eBay. It had this band and was listed as the original band. In the one ad where the Miss america is pictured, I noticed several of the watches have the band that is on my watch. No wonder I couldn't find the other one!