Post your new Bulova watch ads from 1920-1929 here.
IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.
The earliest ad seen with the Bulova "naked lady" picture, taken from an original watercolour painting by C. Coles Phillips entitled "TIME", which originally cost Bulova $3,000 in 1922.
Here is a Oct.4th. 1922 Jewelers' Circular snippet concerning the painting.
Lady Maxim ad from November 11th, 1922.
Hudson & Lady Maxim ad, 1921.
In reply to The earliest Hudson/Ladies' by bobbee
I missed these adverts originally. I think the top one is a real good indicator when the Lady Maxim line of watches first came out, May 1921. The advert refers to them as the women's version of the Hudson Maxim which might suggest that their name had not been cemented yet. Either way it gives us a nice timeline of early 1921, making a case manufactured in 1920 a good candidate for a LM.
Finally, proof that Bulova had names for these numbered watches.
"Lady Maxim" on the dial, underneath it is the "150".
December 14 1922 Bulova advert from the Amarillo Daily News.
This is a Bulova generated ad, and below is the original.
The correct names for these watches should be "Lady Maxim number XXXX".
In reply to Finally, proof that Bulova by bobbee
In reply to Wow, well spotted! Makes by mybulova_admin
Wow, well spotted! Makes perfect sense that the LMs had a model number associated as there was so many variants of them. Now we know what the 150 was designated as.
We also have other evidence, with several Hudson Maxim/Lady Maxim ads stating; "The most beautiful watch in the world", and several Sat. Eve. Post Bulova ads with that same statement.
In reply to Some more early Bulova by bobbee
In reply to Nice, it's the small by mybulova_admin
Nice, it's the small details that give us the biggest clues. Advert states "Gents' Watches and Ladies Wrist Watches".
I like the distinction between a men's pocket watch, referred to simply as a watch and the ladies wrist watch.
Talking of pocket watches, have you seen the Rubaiyat p/w ad from 1919 yet Stephen?
I will leave a link to the 1919 ads I posted, and hopefully you could make it a "sticky" like the other ad threads?
Curious error. Looks like the jeweler used his own text to change the original Treasurer text. Note how the font and spacing is different in the right Banker ad. Just goes to prove that even mat adverts aren't always correct.
Both adverts from 1928, different papers and jewelers.
Like you say, the font and spacing differs from that of the President, a subtle change that gives another clue on how to see changes to the original mat Bulova ad supplied to jewelers.
Nice pick up Stephen, not an easy difference to see apart from name/wording/price.
Pricing is another way of spotting changes, or non-Bulova issued ads, as they were always the same price for any model. Any lower than normal price means the ad is either "doctored" or made up usingold or non-original images.
The "Banker" ad on the right was possibly/probably changed because the advertising jeweler did not stock the Treasurer, but did have the similar but unengraved and cheaper Banker model for sale.
Quick fix, cheap and easy for the printing dept. at the local newspaper to sort out.
I doubt any jewelers shop had an advertising department that could do this work, easier to take any existing images/artwork to the printer at the newspaper for them to make up a suitable "collage".
In reply to 1929 Dekalb Daily Chronicle by Andersok
In reply to The Evening Herald Klamath by plainsmen
In reply to Nice, two new models here, by mybulova_admin