Bulova 1965 First Lady

Submitted by Mari163 on December 2, 2011 - 2:59am
Manufacture Year
Movement Model
Not sure
Movement Date Code
Movement Jewels
Movement Serial No.
Case Serial No.
Case shape
Case color
Case Manufacturer
Crystal details
Approx 3/4 x 3/4 (small)
Watch Description

I Inherited this lovely ladies watch from my mother. I believe it says M5 for 1965, but not sure. It is 10K rolled gold plated with sprinkled diamonds and it winds up. It is a Champion and is indicated on the closing latch of the bracelet. It is in perfect condition. I had it repaired once, and the owner of the store offered me $1500 seven years ago, so I assume it has monetary value, but couldn't part with it. I would like to know the Model name and history regarding this Bulova beauty. Thank you! Mari163

Bulova watch- Mari163 12-2-11...Vintage Rolled 10K Rolled Gold Plate Champion
Posted December 2, 2011 - 3:04am

Not sure about # of Movement jewels.

Posted January 27, 2012 - 5:11am

'Champion' is the manufacurer of the bracelet, not the Name of the Watch Model.

looks earlier than '65 ?

Posted February 1, 2012 - 1:06am

In reply to by FifthAvenueRes…

Thank you for the information. How can I determine the year of the watch? It looks like it says M5 but it's a bit worn. The Watch does look like an earlier model as I believe my mother purchased it before I was born, so it would be a Bulova watch from the late 50's or early 60's.


William Smith
Posted March 5, 2012 - 2:40am

Can you post some pictures of the back of the watch, and maybe open the case for a picture of the inside case back and the mechancal movement?  This would help folks here in the ID'ing process.

Posted January 31, 2020 - 10:18pm

I am not sure why this one is called a Champion.   It seems to be a Leading Lady "I". 

The Lincoln Star (Lincoln, Nebraska) · 22 Apr 1965

65 Leading Lady I

Geoff Baker
Posted February 1, 2020 - 9:41pm

Jim is right, she's a Leading Lady. I'm skipping a variant as the advert states both yellow and white, maybe I can find something in a line book,

1965 Bulova Leading lady

Posted September 26, 2023 - 9:43pm

Bulova First Lady "I" is the yellow gold version, "J" is for white gold version.

1965 Bulova First Lady "I" and "J"