Bulova 1960 International

Submitted by Reverend Rob on February 18, 2014 - 1:25pm
Manufacture Year
1960
Movement Model
11AF
Movement Jewels
17
Movement Serial No.
-
Case Serial No.
333.149
Case shape
Oval
Case color
Yellow
Gender
Mens
Watch Description

I'm posting this one because it's a European Bulova, Swiss case and has different markings than what we normally see. They seem to use a decimal system, inside the case is 333.149, and on the back is "Bulova Swiss" and "1.28729". Movt stamped 'M0', case stamped 'M0'.  Casemaker is Maeder-Leschot, of Biel, Switzerland. 

Reverend Rob 1960 Bulova International 09 21 2014
Bulova watch
Bulova watch
Andersok
Posted September 13, 2014 - 6:22pm

After reading the various International related threads, I am mostly on board with the model name as International. There are supporting ads, a Bulova crystal reference, and it is on the dial; and I believe that it was also a collection so named to market the international styling or "European Flair", as one US ad states. I am wondering if they were imported, since I cannot find the International model name in any of the price lists going back to 1958 and the casebacks do not appear as the usual types we often see. I'm still processing all of the different aspects for these models; some things are clear and others perhaps are not, but I'd give it a tentative

I also feel that there is a distinction between the International collection/model name and Bulova International, LTD; International for these watches refers to the marketing aspect of a certain style or flair. 

bourg01
Posted September 13, 2014 - 7:41pm

I'm  content wit International, variant unknown,

William Smith
Posted September 15, 2014 - 12:20pm

In reply to by bourg01

Me too.  I don't think it will be the model name for each of the various examples we have, but would give two ticks tentative if ID'ed as such for now.

mybulova_admin
Posted September 15, 2014 - 12:22pm

 

So I'm understanding what's been said....'International' is a model line, like say Commander,, Sea King etc. and the different models we see are variants of this model?

Reverend Rob
Posted September 15, 2014 - 12:52pm

International models are all obviously different, and they have reference numbers. I guess it's like calling something an Accutron, name unknown, or referring to it by number. 

mybulova_admin
Posted September 15, 2014 - 12:59pm

 

Again this advert says different. International can't be it's own model, or is this advert saying something different. Very confusing.

 

bobbee
Posted September 15, 2014 - 2:24pm

In reply to by mybulova_admin

[quote=mybulova_admin]

 

Again this advert says different. International can't be it's own model, or is this advert saying something different. Very confusing.

 

 

 

This ad is for the US aInternational series.

The American International series is totally different to the International models. I posted an advert that introduced the International series in the US. This advert dated to 1967.

 

[/quote]

bobbee
Posted September 15, 2014 - 2:57pm

In reply to by mybulova_admin

Here are the ads. First is the Des Moines ad introducing the Bulova International collection in 1967.

The ad clearly states that " You had to jet to the Continent" to see this type of watch previously .

Next are the two 1961 ads from the far east advertising two International models.

They can be seen to be models in the watch descriptions, there are several known model names in the ladies watch ad, then the International.

 

bobbee
Posted September 15, 2014 - 2:59pm

Pretty certain it says "Ambassador" on the dial of the man's watch in the DesMoines ad from 1967.