Bulova 1950 Academy Award

4/10 votes
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The Academy have always been very protective over their naming rights and have had many legal battles with people exploiting it, even to the extent of one such case against someone making Oscar shaped Chocolates, who they sued....madness! However in 1949 they licensed, for 4 years, Bulova to produce an exclusive line of watches which could be marketed under their name starting from 1950 to 1954, this was to cost Bulova $154,000 to use just the name and emblems associated with the Awards and nothing else.... Just a year later when Bulova tried to stretch their rights by advertising the watch as an "Award Winning Design" The Academy sued them with "perpertrating a fraud" arguing that Oscar's symbolic value had been diminished because people would assume that Bulova had earned an Oscar for "best watch design". The Academy aligned with the Federal Trade Commission to break its contract with the company two years early, making this a very scarce item, popular with watch collectors and film memorabilia collectors alike. Many Academy models have ribbed dials and cases. They are always 21j, they are always dated to 1950-1951 with little variattion. The mens watches in original boxes, such as this one have been known to reach $2500 at auction.



ebay sellers: Tixntox & Watchad

Not For Sale
Bulova watch
Bulova watch
Bulova watch
Stephen Ollman's picture
Stephen Ollman
Posted August 31, 2010 - 5:25am

Club 5000Panel Member

This is truely a classic watch, a collectors item for sure.

Bob Bruno's picture
Bob Bruno
Posted August 31, 2010 - 1:28pm

Club 5000

This one is definitely going on my wish list. Great looking watch!

Posted January 20, 2012 - 10:05pm

Academy Award "W"

William Smith's picture
William Smith
Posted November 5, 2012 - 5:32am

Club 5000Panel Member

 OT, we have five other AA "W" watches ID'ed as such in the database. They are the same as subject watch.  There's more than one AA "W" ad matching subject watch.  For consistency, should this record be assigned a "W" variant (or conversly do we get rid of the "W" in those five other watchs in database)?  Here's Bob Bruno's  Academy Award "W"  and Geoff's Academy Award "W"   for example.